Holi isn’t just about colours this year—it’s about check-ins, take-offs, and road trips, with hotel bookings soaring 105% according to World on Holiday by RateGain, as India turns the festival into a long weekend getaway. This long weekend is shaping up to be a traveller’s delight, with a mix of hill stations, cultural hubs, and metropolitan getaways witnessing an unprecedented rush.
Mahabaleshwar is witnessing a remarkable 20X surge in bookings, making it the go-to destination for long weekend getaways. This surge is driven by its cool climate, peak strawberry season, and increasing government efforts to promote tourism. With the upcoming Mahabaleshwar Tourism Festival in April, the momentum is only set to grow, making now the perfect time to experience this scenic retreat.
The momentum doesn’t stop there. Manor metros and mini metros like Kochi (356%), Bengaluru (340%), Kolkata (287%), and Hyderabad (247%) are seeing record-breaking demand, signaling a strong preference for destinations that blend relaxation with vibrant experiences. Mumbai (98%) and New Delhi (24%) remain top choices, while fast-rising contenders like Pune (159%) and Gurugram (141%) are gaining traveller attention.
Holi celebrations are a major draw, with hotels hosting grand festive parties, immersive cultural experiences, and staycation packages for travellers looking to celebrate in style. The mix of city escapes, festive travel, and long-weekend getaways is fueling demand across urban hotspots, signaling a shift in how travellers plan their holiday experiences.
Beyond individual cities, Jammu & Kashmir is witnessing the highest state-wide surge, reflecting a growing interest in nature-driven escapes. March marks the transition from winter to spring in the region, offering travelers a unique blend of snow-covered landscapes and blooming valleys.
As Holi travellers pack their bags for festive fun, the hospitality industry is gearing up for one of the busiest weekends of the season. With the colors of celebration blending seamlessly with the joy of travel, this Holi promises to be as vibrant on the road as it is in the streets.
