Bound and Beyond and Cloud Collective launch ‘KAIA’

Bound and Beyond Public Company Limited and Cloud Collective have joined forces to announce the launch of KAIA, a new hospitality brand originating in South East Asia. KAIA comprises a collection of luxury outdoor resorts with tented suites that are designed in dialogue with nature and the local community, encouraging social connection and rooted in conscientious luxury.

KAIA is jointly founded and conceptualised by Bound and Beyond, a prominent Thai-based hospitality investment firm and owner of Four Seasons Hotel at Chao Phraya River and Capella Bangkok, currently named as the ‘World’s Best Hotel’ in the 50 Best Awards 2024, and Cloud Collective, an outdoor hospitality specialist revolutionising light footprint developments underpinned by strong sustainability values. Cloud Collective sets a new global standard in luxury hospitality by seamlessly integrating supply, design, development and operations into a single, cohesive offering, under its portfolio of experiential brands.

KAIA’s first resort will be opening on Koh Phangan island in Thailand in the second half of 2025. KAIA Koh Phangan will be located on the verdant northeastern coast of the island, surrounded by protected national park and just a 30-minute speedboat journey from Koh Samui. The outdoor hospitality brand has considerate global expansion plans as part of its mission to provide meaningful and conscientious hospitality experiences for the modern world, with more resorts to be announced later this year.

“With KAIA, we are redefining luxury by seamlessly blending immersive outdoor hospitality with a deep reverence for nature and local culture. Each resort is thoughtfully designed to foster meaningful connections—between guests, the land, and the community—while upholding the highest standards of sustainability. At Cloud Collective, we are committed to pioneering hospitality concepts that not only set new industry benchmarks but also create lasting value for our guests and the destinations we serve. KAIA embodies this vision, offering a sanctuary where luxury, sustainability, and cultural authenticity converge.” Said Beverly Chen, Co-founder & COO of Cloud Collective, Co-Founder of KAIA

“As demand for transformative travel experiences continues to grow, KAIA represents a bold step forward in luxury hospitality—one that harmonises refined elegance with environmental and social responsibility. As travellers seek more meaningful experiences, we are creating a hospitality model that is deeply rooted in local traditions, craftsmanship, and community. At Bound and Beyond, we believe that true luxury is not just about indulgence—it’s about honouring the spirit of a place and the people who shape it. Through KAIA, we are crafting resorts where guests can immerse themselves in the richness of local heritage while embracing a lighter, more conscious way of travelling.” Stated Kamonwan Wipulakorn, Managing Director of Bound and Beyond Public Company Limited, Co-Founder of KAIA

Laidback Luxury Rooted in Culture and Tradition

KAIA offers guests a gateway to authentic culture and local traditions, offering deeply rooted experiences that have positive social impact in the surrounding community. These include utilising the local skillset, employing and training the community and ensuring supply of local produce and goods as much as possible. Embodying the Thai Jao Baan philosophy, hospitality at KAIA is not just about service—it’s about genuine organic human connection. Inspired by Thailand’s deep-rooted culture of warmth and generosity, KAIA’s team members are more than staff; they are gracious hosts, welcoming guests as if into their own home.

Experiences at KAIA are elevated with an understated sophistication, offering an insight into local culture in an organic and meaningful way. KAIA works closely with the local community to create authentic guided cultural, culinary and wellbeing experiences for its community of guests.

Social Celebration

KAIA embodies a spirit of inclusivity, welcoming a global community of like-minded travellers open to meaningful connections while celebrating local culture and the environment. At KAIA, each resort will offer a communal gathering place to meet and connect as well as a daily programme of group activities designed to foster and encourage connections with each other and nature. Experiences will encourage both a sense of togetherness and a shared stewardship for the land, where guests leave not just with memories, but with a deeper appreciation for nature and community.

Conscientious Design

Conceptualised with Cloud Collective’s expertise in design-led light-footprint development, KAIA is designed in dialogue with nature where simplicity is the ultimate indulgence. Dedicated to responsible practices with mindful design, KAIA is rooted in conscientious luxury, offering its guests barefoot elegance with spaces that breathe and materials that honour the earth. Inspired by traditional Thai craftsmanship, KAIA’s structures embrace natural materials, passive cooling, and open-air living, creating a seamless connection between guests and the environment. All resorts will be single-use plastic free, filter water from the ground for drinking and use biodegradable packaging. As outdoor resorts, KAIA breaks down the traditional use of hospitality spaces, creatively enriching guest experiences with the dynamism of the natural resort.

Culinary Adventure

At KAIA, culinary experiences are a reflection of place, season, and time with menus that shift and evolve on both a seasonal and daily basis depending on what is naturally abundant. The focus is produce-driven, always responsibly sourcing from nearby farms, waters, and forests to ensure that every dish is rooted in the local landscape. Cooking at KAIA revolves around fire—the most primal and instinctive way to cook. Whether it’s charred over an open flame, slow-roasted in embers, or kissed by smoke, every dish carries the depth and warmth of fire. KAIA welcomes a produce-driven concept to its culinary offerings by sourcing from the local landscape, focusing on seasonality and sustainability. Meat and seafood are present on menus, but used with intention, complementing rather than dominating the plate with fruits, vegetables and grains playing a leading role. KAIA prioritises a closed-loop food system, growing and composting as many ingredients as possible on-site. KAIA Koh Phangan is home to its own organic farm and beehive honey production, and works with local fishers and farmers who practice ethical, low-impact farming.

KAIA Koh Phangan

Opening in the second half of 2025, KAIA Koh Phangan is redefining luxury on the lesser-visited Thai island. Discerning travellers are increasingly looking beyond popular islands such as Phuket and KAIA’s neighbouring Koh Samui to seek greater immersion in nature, exclusivity and authenticity. Koh Phangan welcomes breathtaking natural landscapes, pristine beaches, and serene seclusion. Surrounded by protected verdant national forest, KAIA Koh Phangan is the only ultra-luxury beachfront tented resort on the island, offering its guests both exclusivity and direct beach access.

In collaboration with esteemed Thai interior designer, Dao Vichada, KAIA Koh Phangan celebrates an elevated modern take on traditional Thai textiles and weaving techniques throughout its design. As much furniture as possible has been produced with sustainably sourced materials, for example, all floorboards are made from upcycled teak, and rugs from recycled plastics.