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British Airways furlough sad but necessary step, says GlobalData

Megha Paul

- April 6, 2020

Following the news that 36,000 British Airways (BA) staff are expected to be furloughed as a result of the coronavirus (COVID-19), GlobalData said it is an important step. Nick Wyatt, head of research and analysis in travel and tourism at GlobalData said: “These reports come as no surprise and are just the latest in a growing line of furlough announcements. It is incredibly sad to hear news of temporary job losses but this is a necessary step for BA.”

“The decisions it is taking now focus on securing future existence rather than improving current operational strategy. Mass flight suspensions mean that current operations are minimal and airlines are burning through cash rapidly. This is a difficult decision, but a necessary one. BA has already announced a temporary cessation of all Gatwick operations and this expected furlough is necessary as it tries to safeguard its future,” he added.

Few industries have experienced COVID-19 disruption to the extent that airlines have and even the largest airlines are now in a fight for survival.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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British Airways furlough sad but necessary step, says GlobalData

Megha Paul

- April 6, 2020

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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