British Airways NDC content makes its way to Sabre’s travel marketplace
Sabre-connected agencies can now shop and service NDC offers from the UK flag-carrier
Global traveltech firm Sabre Corporation formally launched British Airways’ New Distribution Capability (NDC) content in its travel marketplace today, 19th March.
From today onwards, Sabre-connected travel agencies worldwide can shop, book, and service NDC offers alongside traditional ATPCO/EDIFACT options.
By activating NDC through Sabre, agencies will seamlessly manage British Airways’ offers and orders via Sabre Red 360, Sabre Red Launchpad, and the Sabre Offer and Order APIs.
Sabre’s multi-source content strategy enables NDC content to integrate smoothly with traditional ATPCO/EDIFACT options, providing a unified shopping experience that simplifies workflows and enhances productivity.
Currently, thousands of agencies in over 150 countries use Sabre’s NDC capabilities to efficiently shop, book, and service dynamic airline content.
By incorporating BA’s NDC content, travel sellers gain access to more personalized offers, enabling them to stay competitive and deliver exceptional value to travelers.
Going digital-first
According to British Airways chief commercial officer Colm Lacy, the airline wants to give its customers a seamless digital-first retailing experience.
Lacy then said: “We’re pleased to extend access to our exclusive NDC content, using Sabre’s technology, to our agencies worldwide. This will open up even more ways for agencies to search, book, and service our offers, all whilst providing a more personalised experience for customers across the globe.”
For her part, Sabre Travel Solutions’ senior vice-president for the distribution experience Kathy Morgan remarked: “Our partnership with British Airways demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available.”
Morgan went on to say that Sabre takes pride in leading the way towards NDC adoption through robust technology solutions.
These innovative solutions empower Sabre customers, enabling them to evolve with a rapidly changing industry.
