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British parents opting for family city breaks

British parents opting for family city breaks

Jill Sayles

- May 10, 2017

A new study on behalf of an aparthotel operator indicates that an increasing number of British parents are taking children on European city breaks. 

Amsterdam, Paris and Dubrovnik were revealed as the most popular cities to take children.

The study, conducted on behalf of Staycity Aparthotels, polled a total of 3,193 British adults, all of whom had at least one child aged 16 or below, to understand how parents’ attitudes towards foreign travel with their offspring had evolved in recent years.

Respondents were split evenly according to gender and region, and had been on at least one European trip abroad with their children in the past twelve months.
All parents were asked whether, in the past year, the trip they’d taken with children would best be described as a beach holiday or a city break.

Just over half (52%) stated that they’d taken a traditional beach holiday, with 39% taking a city break and 9% revealing that they’d enjoyed both type of trip with their young families.
All those who had enjoyed a family city break were asked how old their youngest child had been during the holiday, with the average answer emerging as 11 years old.

Those who’d enjoyed beach holidays had children with an average age of 7 years old.
Parents were asked to state how long the city break they’d taken had been, with three nights the average length of the trip.

The most popular months of the year to visit a European city with children were revealed as April (24%), December (18%) and February (13%).
When asked to share the European city that they had visited with their children, the most common responses were as follows:
1. Amsterdam, Holland – 14%

2. Paris, France – 12%

3. Dubrovnik, Croatia ­- 7%

4. Barcelona, Spain – 5%

5. Copenhagen, Denmark – 3%

All relevant respondents were then given a list of responses and asked to choose why they’d decided to take their children on a European city break. The top 5 answers were as follows:
1. The appeal of local attractions/landmarks/events (e.g. Disneyland Paris etc…) – 36%

2. To introduce children to a new language/culture – 18%

3. To educate children on the history of the city – 14%

4. To visit family/friends in the city – 11%

5. No other holiday appealed to the family – 6%

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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British parents opting for family city breaks

Jill Sayles

- May 10, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats