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6.5 million Brits have never gone on a holiday

6.5 million Brits have never gone on a holiday

Kristin Mariano

- May 29, 2018

Everyone needs a break from the daily grind, but a survey found out that 1 in 10 Brits has never gone on a holiday – and if they have, it was just in the city.

Travel booking and fundraising site Give as you Live surveyed 2,000 Brits about their holiday habits. The figures translate to 6.5 million Brits, which is equivalent to the entire population of Scotland.

However, the figures are not the same in all regions. The northeast is most likely to shun a holiday with 14% of the respondents admitting to never having been on a holiday. Londoners are more likely to pack and go on a vacation with only 7%.

“Work pressures, feeling the financial pinch, or fear of holiday blues could all be reasons why many Brits have never gone on a vacation away. Whether abroad or in the UK, a holiday is more than just a leisure activity to pass the time – it’s how we can relax, get away from everyday stress and experience new surroundings,” said Greg Hallett, managing director at Give as you Live.

“Despite how it may seem, using your free day off work to go on holiday doesn’t have to be expensive, especially when travel websites now have so many last-minute deals to take advantage of,” he added.

The results coincide with the findings published by ABTA trying to depict the holiday habits of Britons. In the 2017 report, 87% of Brits are taking a break either at home or abroad. The average number of holidays per person has also grown, reaching 3.8 per person, an increase of 0.4 on the previous year. The increase is being driven by both domestic and foreign holidays.

Staycations are on the rise as more Brits are choosing to explore the breadth of the kingdom than flying overseas. Another survey revealed that 73% of UK travellers are choosing to indulge in UK tourist destinations this year. London tops the list of UK destinations that Brits are most likely to visit this year, followed by Lake District, Edinburgh and Cornwall, according to NFU Mutual.

City breaks are also popular among Brits overtaking beach holidays that comes second. In a nutshell, a large number of Brits still like to go on a holiday, but only somewhere close and without too much hassle.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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6.5 million Brits have never gone on a holiday

Kristin Mariano

- May 29, 2018

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats