Travel Daily Media

Boost your business & benchmark against your competitors with TDM Travel Trade Excellence Awards 2025 – start your entry here »
TDM Travel Trade Excellence Awards 2025 – start your entry here »

Nominations closing November 30

Brits’ new bucket list choices: Where does travel rank?

It’s no secret that travel has taken a huge hit in the last year, and although it has previously reigned as the leader of the bucket list, there aren’t any travel ambitions in the 2021’s top 10.

By comparing the top bucket list items with Google search data, Parkdean Resorts has found that Brits are opting for learning new skills, seeking their thrills closer to home and hitting major milestones instead of travelling.

It seems like we’re all looking inwards for our bucket lists as we turn to things we can control in the here and now, rather than travelling to far off places or exploring the world.

Rank Bucket List Idea Search
Volume
Ranking
Change
#1 Buy a car 74,000 +87
#2 Donate blood 49,500 +13
#3 Skydive 27,200 -1
#4 Buy a house 27,100 +5
#5 Scuba dive 14,800 +2
#6 Write a book 12,100 +8
#7 Learn to play guitar 9,900 +35
#8 Learn French 9,800 +50
#9 Learn sign language 8,100 +29
#10 Fall in love 6,600 +19

At number one is buying a car, a goal which was originally at 88th place on people’s bucket lists but has increased rapidly in the last year. People seem to be craving more independence with cars giving people the opportunity to explore further afield at the weekend while in lockdown. Life-changing purchases are a common theme of the 2021 Bucket List, with more of us managing to save for these milestones over the past year.

Parkdean Resorts also found that learning new skills and self-improvement dominated the top 10, with French, sign language and guitar all ranking highly as self-improvement goals. With more time than ever being spent in the house, it seems we’re all looking at ways to better ourselves, tick something off we’ve always wanted to do or learn something entirely new to fill the time!

It’s perhaps not surprising to see no major travel ambitions in the top 10, with them instead being replaced by activities such as scuba diving or skydiving – both of which can be done in plenty of locations rather than a specific destination.

Although this year has been extraordinary, these unprecedented times have led to people being inspired by the likes of our NHS heroes and Sir Tom Moore to partake in charitable activities and deeds, seen here in donating blood rising in rank to second place.

Brits are seeking thrills close to home

Whilst travel is down, thrill-seekers are looking closer to home for things to add to their bucket lists, with skydiving as the top request. Possibly due to the ability to skydive almost anywhere in the world, it looks as if our taste for travel has turned into seeking adrenaline with more activities and experiences climbing the list.

It seems we’re less interested in where we’re going and more concerned with what we’re doing, with location becoming irrelevant and our hunger for new experiences in the UK becoming the top priority.

Below are the top 10 activities people are keen to try.

Rank Bucket List item Search
volume
#1 Skydive 27,200
#2 Scuba dive 14,800
#3 Bungee jump 12,100
#4 Ride in a helicopter 4,400
#5 Swim with dolphins 3,600
#6 Ride an elephant 1,600
#7 Ride a camel 1,150
#8 Go kayaking 1,050
#9 Fly a plane 1,000
#10 Learn to ride a motorcycle 720

Join The Community

Stay Connected

Facebook

101K

Twitter

3.9K

Instagram

1.7K

LinkedIn

19.9K

YouTube

0.2K

Join The Community

The Travel Daily Media team writes, edits and shares stories via our website, online newsletters, digital guides and feature articles

TDM

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.

Brits’ new bucket list choices: Where does travel rank?

Stay Connected

Facebook

101K

Twitter

3.9K

Instagram

1.7K

LinkedIn

19.9K

YouTube

0.2K

TDM

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.