Carnival Cruise Line partnered up with the Leagues Cup, North America’s premiere professional football tournament, as its official cruise line.
In this capacity, Carnival boosts the fun and excitement for fans thanks to its presence both in-stadium and via television during live broadcasts. This is bolstered further by its online presence which includes a co-branded online content series with the Leagues Cup.
Major League Soccer’s executive vice-president and chief revenue officer Carter Ladd declared that teaming up with Carnival Cruise Line combines the excitement of the sport with the joy of travelling over the open seas.
Ladd said of the partnership: “Together, we are committed to enhancing the tournament experience and creating unforgettable memories for fans across North America.”
Carnival’s chief marketing officer Amy Martin Ziegenfuss echoed Ladd’s sentiments, adding: “Teaming up with the Leagues Cup is a great opportunity to bring our Carnival fans together with another fervent fan base, further building on our alignment with the kinds of sports we know our guests love.”
As North America’s top professional soccer tournament, the Leagues Cup brings together 47 clubs from Major League Soccer (MLS) and LIGA MX for 77 matches over the next month, Leagues Cup is the first-of-its kind tournament in the history of soccer and celebrates the rich cultural exchange inherent in North American soccer.
