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Cathay Pacific takes major steps towards its sustainability goals

Cathay Pacific takes major steps towards its sustainability goals

Kanchan Nath

- April 6, 2023

Cathay Pacific Group announces the release of its 2022 Sustainable Development Report, which underscores the Group’s ongoing commitments and progress in achieving its sustainability goals. Titled “Greener Together,” the report reflects Cathay Pacific’s belief that driving progress towards a sustainable future requires strong partnerships and collective action.

Chief Executive Officer Ronald Lam stated: “As we enter an exciting new phase of rebuilding Cathay Pacific for Hong Kong, one of our key development areas is becoming a leader in sustainability. This means working together with many different stakeholders, partners and corporate customers to reconnect Hong Kong to the world in sustainable ways. The title of this year’s report, ‘Greener Together’, reflects our determination to foster stronger partnerships to help drive the sustainable development agenda and build a more sustainable future for our customers, our people and our communities.

“Despite the very difficult start we had to the year, 2022 saw a number of important milestones achieved in our sustainability journey. These involved yet more important steps towards developing the Sustainable Aviation Fuel (SAF) supply chain, reducing single-use plastics in our operations and continuing to advance the agenda of wellness and diversity for our people. Moving people forward is our business and as we look ahead to the future, we are excited to continue contributing to important projects and being a positive driving force towards making aviation more sustainable.”

Key highlights from the 2022 report include:

  • Driving progress towards decarbonisation: As part of efforts to achieve net-zero carbon emissions by 2050, and using SAF for 10% of our total fuel consumption by 2030, we launched Asia’s first major Corporate SAF Programme. Garnering support from eight launch customers, the programme sends a strong signal to the SAF supply chain that there is firm interest in the region.
  • Extending our carbon-offset programme: First launched in 2007, Cathay Pacific’s long-standing voluntary carbon-offset programme, Fly Greener, has now been extended to our cargo operations –an extremely important part of our business. This provides our customers with a more sustainable cargo solution.
  • Surpassing our target to cut single-use plastics: We have reached a 56% reduction of single-use plastics use on a per passenger level compared to our 2018 baseline and are now in the process of launching a new target.
  • Driving Diversity and Inclusion (D&I) across our operations: We set a new and more ambitious goal to not have more than 65% of the same gender at senior positions by 2025, and as of April 2023 we will have a 50/50 gender split in our Executive Committee. We also became the first commercial airline to be listed on the 2023 Bloomberg Gender Equality Index.
  • Promoting and enabling wellness: COVID-19 has been especially impactful to people’s wellbeing. We introduced a week-long Mental Health and Wellbeing Festival filled with various activities and workshops to promote wellness and support our people.

 

 

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Cathay Pacific takes major steps towards its sustainability goals

Kanchan Nath

- April 6, 2023

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats