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Cathay traffic edges higher despite Chinese decline

Cathay traffic edges higher despite Chinese decline

Mark Elliott

- January 18, 2017

Cathay's aircraft in their new livery
Cathay’s aircraft in their new livery

Cathay Pacific recorded a slight increase in passenger traffic in 2016, despite falling demand on routes to and from mainland China.

Revealing its full-year results this week, the company revealed that Cathay Pacific and its Dragonair subsidiary, recently rebranded as Cathay Dragon, boarded a total of 34.32 million passengers last year, just 0.8% higher than in 2015.

The airlines operated a total of 78,830 flights in 2016, while the average passenger load factor – or the number of seats filled per aircraft – dipped 1.2 percentage points to 84.5%.

Cathay struggled with falling demand on routes to and from mainland China (-0.5%) and the Middle East & South Asia (-13.4%) last year, but this was offset by increased traffic to and from Southeast Asia (+3.7%), Northeast Asia (+0.8%), North America (+0.8%) and Europe (+6.0%). Traffic to and from Oceania was almost flat (+0.1%).

Cathay launched new several new destinations in 2016, including London Gatwick and Madrid, and it has already announced plans to fly to Barcelona in 2017.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

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Cathay traffic edges higher despite Chinese decline

Mark Elliott

- January 18, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats