The Cayman Islands Department of Tourism (CIDOT) is set to host its first Facebook Live training session in association with Online Travel Training (OTT).

The short training will take place at 11am on Wednesday 13 December 2017 and will stream live from OTT’s Facebook page.

The idea comes as part of a wider strategy to increase trade engagement for 2018 and beyond, thanks to an increase in demand for the Caribbean destination.

Richard Trasler, marketing executive for CIDOT Europe said: “Demand for Cayman is strong, especially at the top end of the market and for special interest holidays. Delivering our training via the Facebook Live platform is a new way to further engage with travel industry professionals in a way that has never been done before and we are thrilled that OTT are on board with it.”

Sarah-Lynne Rand, Senior Account Manager at OTT said: “OTT are delighted to work with the Cayman Islands Department of Tourism for our first ever Facebook Live training session. Engagement is a key to successful learning, and travel professionals are increasingly becoming more and more tech savvy. Because of this, we believe that social media is a powerful online training resource and provides an innovative and effective method for delivering content.”

In addition to the Facebook Live training, the CIDOT has committed to a dedicated training course with OTT, due to be officially launched in January.

The course will consist of five modules outlining the highlights of the Cayman Islands and the benefits to agents when selling the destination. All agents successfully completing the modules will have a chance to win some fantastic prizes.

To join the Facebook Live stream, participants need to ‘like’ the OTT Facebook page and log-on to Facebook in time for the training to start. As well as learning about the Cayman Islands there will be a chance to win prizes.

For more information about the destination see www.caymanluxe.co.uk.