Philippine carrier Cebu Pacific illuminated Dubai’s night sky as it took over the famed Burj Khalifa with a brilliant light and sound display.

This makes Cebu Pacific the first Philippine company to display on the iconic landmark.

The airline’s display centred on the theme Fly to Happy, Fly to the Philippines and presented the most iconic reasons why travellers should head to the Philippines in 2025.

A story filled with warmth and smiles

Projected onto the world’s tallest building, the show captured the warmth and smiles of Filipinos, alongside the natural beauty of the Philippines, including the world-famous beaches of Boracay, Palawan, and Cebu, and breathtaking sites like Mayon Volcano in Legazpi, the Chocolate Hills in Bohol, and Mt. Apo in Davao.

In a statement released on Sunday, 24th November, airline president and chief commercial officer Xander Lao said: “We’re proud to share a piece of home on such a grand stage. This is a celebration of Philippine pride and an invitation for travelers to connect with the unique beauty, culture, and warmth that our country offers.”

Through this campaign, Cebu Pacific sought to invite travelers around the world to experience the wonders of the Philippines and offer Filipinos in the United Arab Emirates (UAE) a nostalgic view of home.