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Celebrity Cruises Launches First Metaverse Cruise Ship

Celebrity Cruises Launches First Metaverse Cruise Ship

Joe Cusmano

- December 22, 2022

By introducing their new virtual experience, the “wonderverse,” Celebrity Cruises is on a voyage into the future.

Travellers can “see before they sail” on Celebrity’s newest ship in the Edge Series, Celebrity Beyond, by exploring a hyper-realistic digital recreation of the ship, complete with the ship’s spaces, entertaining signature moments like Celebrity’s Martini Bar Flair Show, and the ability to visit top destinations that Celebrity sails to, from Alaska to the Caribbean and Europe to Asia.

In addition, the line’s president and CEO, Lisa Lutoff-Perlo, as well as Captain Kate McCue and Nate Berkus, Celebrity’s Edge Series Tour Ambassador and designer of the Sunset Bar aboard Celebrity Beyond, are all available as digital avatars for visitors to meet and interact with.

Celebrity’s Wonderverse was created in partnership with virtual event platform builders Surreal Events and featured a variety of online mini-games, activities, entertainment, Easter eggs revealing exclusive deals, and other content.

Just in time for the holidays, the adventure goes live right now.

Lutoff-Perlo said, “I can’t think of a better ship to display its state-of-the-art design than in our state-of-the-art Wonderverse.” Celebrity Beyond is the fleet’s newest, most luxurious, and most innovative ship.

To the company’s CEO: “Celebrity has always been at the forefront of consumer aspirations, literally constructing resorts at sea with the design of our ships and the onboard experiences offered, and now we’re bringing this to life in new ways to inspire and connect with travellers.”.

Celebrity Cruises Launches First Metaverse Cruise Ship
Render: Courtesy (Celebrity Cruises)

Once a customer has signed into the Wonderverse, they may explore several sections with rich, interactive content to learn about the ship and the places they can visit on a Celebrity Cruise.

  • A simulated dinner or drink party on a cantilevered Magic Carpet high over the ocean. As well as being the first place a user enters, this area may be used as a virtual gathering place for people to talk to one another.
  • The majestic Grand Plaza, spanning three decks with the brand’s signature Martini Bar at the centre of it all, will serve as a social-first lounge where passengers can meet each other, listen to music, watch the Martini Bar Flair Show, and have a conversation with Lisa Lutoff-Perlo, the president and chief executive officer of Celebrity Cruises.
  • Interactions with Captain Kate and Nate Berkus, who presents the brand’s 2024-2025 season offerings, are available on the Resort Deck, which also features a Rooftop Garden, the ship’s Main Pool, cantilevered float pools, and sunken seating. Lounge seats, a swimming pool, and a bar are all available to guests.
  • The Nate Berkus-designed Sunset Bar, where Berkus shares his personal travel experiences reflected in the multi-level, multi-terraced outdoor space

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Celebrity Cruises Launches First Metaverse Cruise Ship

Joe Cusmano

- December 22, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats