Centara has a successful run at ITB Berlin 2025
The Thai hospitality firm adopted a fresh new approach to B2B relations at the event
Thai hospitality company Centara Hotels & Resorts reports that it had a successful week at the recently concluded ITB Berlin 2025.
Centara executives adopted a refreshing new approach to B2B relations that saw the company’s traditional exhibition booth replaced with key executive meetings and vibrant events.
This year, the company decided to do things a little differently even as its CEO Thirayuth Chirathivat and chief operating officer Michael Henssler presented the group’s latest strategic updates to their travel industry colleagues and media partners.
Going on Centara Journeys in Berlin
In addition to highly productive days at Berlin ExpoCenter City, Centara’s team invited its esteemed travel trade and business partners, local dignitaries, former ambassadors and media friends to a series of impressive events, running under the theme Centara Journeys and highlighting the brand’s world-renowned style of warm, heartfelt and Thai-inspired hospitality.
The KaDeWe evening
On 4th March, a spectacular brand showcase was staged at Kaufhaus des Westens (KaDeWe), the luxury department store.
Eighty distinguished guests were treated to a glamorous evening of contemporary cuisine, creative cocktails, fine wine and live jazz music that is sure to live long in the memory.
KaDeWe is part of a global network of luxury department stores owned by Central Group, Centara’s parent company, which includes other prestigious locations such as Selfridges in London, La Rinascente in Milan, Globus in locations across Switzerland, and Central Embassy in Bangkok.
The Dae Mon dinner
The following day, 5th March, Centara hosted an exclusive evening at Dae Mon, the acclaimed Asian restaurant.
Amid an inspiring ambience with creative cuisine and dazzling décor, Chirathivat and Centara senior executive vice-president for corporate affairs and social responsibility Supatra Chirathivat personally thanked a select group of 20 media representatives for their positive coverage and cooperation.
ITB Berlin was the perfect platform for Centara to provide updates on its latest developments, including the recent launch of The Atollia by Centara Hotels & Resorts, the twin-resort destination which combines two properties: the new underwater world-themed Centara Mirage Lagoon Maldives and the soon-to-open Centara Grand Lagoon Maldives.
This will give Centara four distinct resort experiences in the Maldives to intuitively cater for a wide range of guests, from families to couples.
