Centara Hotels & Resorts, hotel operator headquartered in Bangkok, has launched ‘Help the Heroes’, a campaign aimed at supporting those in need during the Covid-19 crisis with donations going to the Chaipattana Covid-19 Aid Fund and the Thai Red Cross Society.

The initiative is designed to benefit health workers and vulnerable communities impacted by Covid-19. When a consumer buys a Centara cash voucher for a future escape, the hotel chain will add a further 50% value to the purchase.

Half will go to the buyer, with the value of the voucher being increased by 25% to help them get more out of their next adventure when it is safe to travel again.  And the other half will be made as a donation to those in need, with the customer able to choose which of the two charities Centara donates to.

Both selected charities support the fight against Covid-19. The Chaipattana Covid-19 Aid Fund (and other pandemics) provides support for under-resourced hospitals with items such as personal protective equipment and other essential medical supplies. The Red Cross Society offers medical supplies for hospitals and masks to the most vulnerable people.

“We are happy to be contributing to both honourable charities. We also understand the current strain on families and communities who are unable to leave their homes or provinces or see friends and loved ones, so we hope by providing a little extra to customers too, it can give them something to look forward to when it is safe to travel again,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.