Sabre Corporation announced a new agreement with brand Cinnamon Hotels & Resorts. The chain, with a portfolio of hotels and resorts in both Sri Lanka and the Maldives, will be using Sabre Hospitality’s comprehensive Central Reservations System (CRS) to drive growth and scale.

Through its cloud-based SynXis platform, Sabre Hospitality will support Cinnamon Hotels & Resorts ambitious international growth plans by driving accuracy, speed, and insight across channels; taking its distribution capabilities to the next level. The group has also added SynXis Booking Engine to its technology arsenal to capture more direct bookings.

“We are great pride in our integral role in shaping the Sri Lankan tourism industry,” commented Chief Commercial Officer of Cinnamon Hotels & Resorts, Radhey Tawar. “Our new partnership with Sabre Hospitality marks a significant milestone in our journey, propelling us into the future of hospitality. Sabre’s impressive SynXis platform will enable us to uphold our commitment to enhancing the guest experience across our diverse global guest segments. This collaboration reinforces our commitment in creating seamless guest reservation journeys as we focus on global expansion.”

With a portfolio of 15 properties in Sri Lanka and the Maldives, Cinnamon Hotels & Resorts is Sri Lanka’s largest hotel group. Located in some of the most picturesque locations in the region, including pristine beaches, lush forests, and historical sites, each property provides a bespoke and unique offering aimed to amplify and complement the guest experience as they discover and immerse themselves in the treasures of each locale. Cinnamon Life Integrated Resort, set to open during the second half of 2024, is a true city icon and urban Integrated Resort at the centre of a metropolis, encompasses two residential towers, world-class retail spaces, an entertainment complex, two hotels and an office tower.

“This is an incredibly exciting time for the hospitality industry, and we’re delighted that so many of our hotel partners share our commitment to growing the global travel marketplace,” said Frank Trampert, senior vice president, global managing director of community sales for Sabre Hospitality Solutions. “By choosing Sabre SynXis, Cinnamon Hotels will be able to streamline operations, gain a greater understanding of its guests, increase bookings and revenue streams, and expand its geographic reach. We’re confident that Sabre’s hospitality expertise and advanced technological support will enable Cinnamon Hotels to realize its tremendous growth potential.”