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COVID-19 surge in Thailand casts shadow on tourism revival plans

COVID-19 surge in Thailand casts shadow on tourism revival plans

Kristin Mariano

- April 16, 2021

Thailand has reported 1,543 new coronavirus cases yesterday, 15 April, which is the highest increase since the start of the pandemic. Of the new infections reported on Thursday, 409 were in capital Bangkok, the epicentre of the outbreak bringing the total number of infections to 37,453, with deaths remaining at 97.

The continued rise of COVID-19 cases casts a shadow on Thailand’s plans to revive its tourism industry by lifting travel restrictions allowing vaccinated travellers to visit the country without quarantine starting July 2021 in Phuket.

The kingdom has managed to keep the numbers low compared to other countries. The recent outbreak is due to the country’s Songkran holidays. Moreover, the vaccination rate in the country is still low.

Animesh Kumar, director of travel and tourism consulting at GlobalData, said: “Thailand economy is heavily dependent on tourism as the industry contributes 17-18% to the gross domestic product (GDP) in Thailand. Last year, due to COVID-19 pandemic and the resultant impact on the tourism industry, the Thai economy witnessed its biggest slump in last two decades. ‘Household debts’ has been mounting and this is putting additional pressure on the government, which is already reeling from the pandemic, inactivity in tourism industry and the pro-democracy demonstrations.

“It may be argued that considering the current situation, it is probably not prudent for Thai authorities to go ahead with the plans to reopen tourism. While there is merit in the argument, there is still time for Thailand to control the spread of the virus. As part of the pilot in Phuket, the authorities are aiming to vaccinate at least 70% of the population in Phuket before July and it is critical that the plan does not get derailed. In case vast majority of the locals in the Phuket island are vaccinated and if sufficient measures are in place for smooth arrival and departure of vaccinated international tourists, Thailand can potentially go ahead with the pilot for reopening tourism regardless of whether the COVID-19 surge has been controlled or not. Thai economy is in a desperate situation and the revival of tourism activity is of paramount importance. A tourism friendly bio-bubble must be created in Phuket and other destinations across the globe, which are attempting to revive tourism.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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COVID-19 surge in Thailand casts shadow on tourism revival plans

Kristin Mariano

- April 16, 2021

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats