Remarkably light, with a rocker shape and no rotational hinge, Crescent Moon’s new all-foam sports snowshoe looks like the love child of an Adidas running shoe and a Blizzak snow tire.

Responding to the rotation of the earth and economy with innovation, Crescent Moon Snowshoes showcased their new, all-foam sports snowshoe at the 2017 Winter Outdoor Retailer and Snowsports Industries America Shows.

The patent pending design uses dual-density EVA soles (the lightest among all kinds of outsoles) to form a rocker-shaped platform, while featuring tire-tread-like lugs for amazing traction and a look and feel that quickly evokes thoughts of a running shoe — on steroids. Lightweight, but sturdy and reliable, at 23” x 8”, this giant-sized trail shoe is as light as the word “foam” infers and with a simple, hook and loop system of straps not only goes on easily, but is  secure and comfortable beyond any intuitive expectations — with a simple, hook and loop strapping system. The top of the all-foam snowshoe is cushioned and cradled, providing a very comfortable sensation on even the hardest, roughest surfaces, while the bottom traction of the snowshoe is a highly durable and tough EVA composite that grips like a snow tire — with material similar to that found on football cleats.

“We’re breaking the mold wide open on snowshoes,” says Jake Thamm, Crescent Moon Snowshoe’s President. “This is the most innovative thing in snowshoes since the aluminum frame. Our first prototypes were better than anything we expected and the most surprising thing we discovered was the traction — we felt like cats — climbing or descending anything in our path. This new snowshoe’s performance is like nothing we’ve ever experienced. And we believe the unique look of the shoe, the simple binding and the lightweight feel will bring a lot of attention and have a broader customer reach than traditional snowshoes and introduce a new segment of the market to the winter activity.

As a small, seasonal product company, always in search of business opportunities as our climate continues to shift, the unique composition of this all-foam snowshoe makes it useful in less than ideal snow conditions – perhaps even in sandy, beach environments. The MSRP ($149 USD) of the new snowshoes is primed to attract a wider demographic than traditional snowshoes. With availability through Crescent Moon’s network of specialty outdoor retailers and at crescentmoonsnowshoes.com, the company will launch the new snowshoes at the upcoming annual January winter trade shows, with retail availability in Fall of 2017.

For more, check out the product on Kickstarter.