Cross Hotels & Resorts, a trailblazing force in the hospitality market, has unveiled its latest triumph, an exciting hotel management agreement with PT. Grha Swahita (BIP Group) that will see Cross Paasha Bali Seminyak become part of an exclusive portfolio on 1st January 2024. Nestled at the heart of Seminyak, this gem of a property promises beachside bliss by day and an electrifying nightlife scene after sunset.

Brimming with modernity and a contemporary vibe, the 99-key hotel oozes unadulterated charm, creating an ambiance of serenity and relaxation. The low-rise property offers a variety of gorgeous 55-square-meter suites spanning three floors, while a further 10 suites with stunning views are located on the upper floors. For the ultimate vacation, the expansive 110-square-meter Penthouse Suite has ocean views and is perfect for families and small groups.

“This momentous signing is a pivotal milestone in our continued pursuit of excellence in Indonesia, especially Bali. Seminyak is a beacon of natural beauty, and I am confident this hotel will elevate the stylish beach town to new heights. This partnership embodies the shared vision between Cross Hotels & Resorts and PT. Grha Swahita, thus I anticipate remarkable success on the horizon,” declared Harry Thaliwal, CEO of Cross Hotels & Resorts.

As Cross Hotels & Resorts continues to build its presence across the Asia-Pacific region, it is unwavering in its commitment to a new corporate vision, one that charts a path towards becoming ‘APAC’s Hotel Management Operator of Choice’, offering owners a revolutionary alternative to conventional chains. This signing becomes Cross Hotels & Resorts’ 8th jewel in Indonesia’s hospitality crown.

With its unwavering commitment to empower owners in key markets, Cross Hotels & Resorts remains leagues ahead of the competition with its unique management formula. In stark contrast to larger, unwieldy chains, Cross Hotels & Resorts grants owners the flexibility to harness a selection of cherished lifestyle brands that resonate with local patrons and international travelers.

Suzanna Tanojo, Principal of PT. Grha Swahita (BIP Group), extolled the partnership, affirming, “Our quest was to unearth a hotel management provider that shared our vision, and in Cross Hotels & Resorts, we’ve found the ideal ally. Cross boasts a formidable global reach, and we place our faith in their specialization. What truly sets them apart is their unwavering dedication to F&B development—a defining factor in our decision-making process.”

Cross Hotels & Resorts continues to attract hotel owners with innovative strategies that boost ancillary revenue and empower GMs to break from tradition to maximize property growth. With its unique approach, Asia-Pacific’s brand leader is reshaping hotel management by redefining the landscape. This reaffirms Cross Hotels & Resorts as a pioneer in the future of the Asia-Pacific’s hospitality sector.

The current portfolio of Cross Hotels & Resorts boasts 28 hotels across four countries, represented under six distinctive brands: Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura, and includes destinations in Indonesia, Thailand, Japan, and Vietnam.