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Cunard Introduces Harper’s Bazaar Wellness at Sea Programmes Across Its Fleet

Joe Cusmano

- January 20, 2025

Cunard is thrilled to announce the fleet-wide roll out of its holistic Harper’s Bazaar Wellness at Sea programmes, created in collaboration with the iconic lifestyle magazine. Launching this January, guests on the flagship Queen Mary 2, Queen Elizabeth, and Queen Victoria will have the opportunity to indulge in these exclusive wellness experiences, designed to leave travellers feeling revitalised and recharged as they journey to extraordinary destinations.

Exclusive Three-Day Wellness Programmes

Each three-day programme—Relax, Recover, or Energise—is meticulously crafted to meet individual wellness goals. Priced at USD 629 per guest, the packages include a tailored selection of spa treatments, premium ELEMIS products, and unique, nutritionally balanced dining options. These transformative wellness journeys can be booked on board with the ship’s Spa Concierge.

Introducing the Wellness at Sea Event Voyage

In addition to these programmes, Cunard is excited to announce a brand new Wellness at Sea Event Voyage for 2026. Set for 5-12 July 2026, this unique 7-night Norwegian Fjords voyage on board Queen Anne will offer an inspiring variety of wellness-themed experiences. From invigorating classes and tailored spa treatments to enlightening talks from expert speakers, this voyage is set to redefine wellbeing at sea.

Katie McAlister, President of Cunard, emphasised the significance of the new initiatives: “Wellness is at the heart of what we offer at Cunard, and the Harper’s Bazaar Wellness at Sea programmes are a natural addition across our entire fleet. Ocean-inspired wellness is a unique part of the Cunard experience, offering guests the chance to relax, recharge, and feel renewed while sailing to extraordinary destinations. Whether they’re looking to unwind, recover, or boost their energy, these programmes will help them arrive feeling refreshed and inspired.”

New Plant-Based Menus

Cunard is also rolling out a range of new plant-based menus across its fleet, developed in collaboration with chef Paul Gayler MBE, a pioneer in vegetarian and vegan cuisine. These menus showcase the finest plant-based cuisine at sea, drawing inspiration from destinations where plant-based eating is a way of life—such as the Middle East—and use authentic cooking methods to reimagine classic dishes.

More than 25 vegan dishes will be available in the Britannia restaurants on Queen Mary 2, Queen Victoria, Queen Elizabeth, and the highly anticipated Queen Anne. Created by Cunard’s team of chefs, these dishes feature fresh, plant-based ingredients, alongside high-quality pulses, spices, and vegan pastry creations.

Ready to embark on a journey of wellness and discovery with Cunard? Whether you’re looking to unwind, recover, or boost your energy, these new programmes and plant-based dining options promise a voyage like no other. Let’s chat more about how you can experience the ultimate in relaxation and rejuvenation at sea.

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Cunard Introduces Harper’s Bazaar Wellness at Sea Programmes Across Its Fleet

Joe Cusmano

- January 20, 2025

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats