CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform, and AI predictive analytics company ZYTLYN Technologies have embarked on a pilot initiative. This is aimed at effectively predicting forthcoming travel demand to and from specific routes as well as at a global level.

Overlaying CWT historical booking patterns onto ZYTLYN’s unique AI-driven Prediction Platform, the pilot will provide micro and macro level demand forecasting insights, allowing CWT to make astute decisions about future supply requirements, capacity planning and resource management.

“Being able to accurately predict travel demand in near real-time, whilst complex, fluid contextual factors such as COVID are at play, enables CWT to be even more intuitive in its customer offer, ensuring a highly-customised product, service and experience mix relevant to the individual traveler’s current and near future needs,” said Patrice Simon, CTO data and analytics, CWT.

“While business travel is recovering fast, it is an ideal time to leverage new proven technologies that provide data driven predictability to uplift revenues, lower costs and build more resilience” said Houman Goudarzi, ZYTLYN’s Co-Founder & CEO.

CWT and ZYTLYN’s pilot agreement will begin February 2022 and will initially run for three months.