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CWT to invest $100M in technology and innovative products as business travel continues to recover

Megha Paul

- November 15, 2021

CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform, announced it will invest $100 million in the myCWT travel management platform and innovative product offering as it moves forward to implement its previously announced recapitalisation plan.

The plan was approved by a court in an expedited legal process with the overwhelming support of CWT’s financial stakeholders. The recapitalization plan provides CWT with $350 million of new equity capital to reinvest in the business, eliminates approximately half of the Company’s debt and provides for all business partners and other providers of goods and services to CWT to be paid in full.

Michelle McKinney Frymire, CWT’s Chief Executive Officer, commented: “Having reached this important milestone, we are now able to move beyond the pandemic and accelerate investments that create innovative programs and industry-leading experiences, including an enhanced myCWT platform. As business travel continues to recover, we look forward to building on our momentum, continuing to advance our strategic priorities for the benefit of our customers, partners and other stakeholders, and delivering exceptional experiences for our customers, travelers and attendees.

Technology and Sustainable Product Investment Plans

CWT’s initial $100 million investment in myCWT and its innovative product offering, including the further enhancement of its sustainable proposition, will be focused on augmenting CWT’s existing omni-channel experience, enabling it to continue its pre-pandemic track record of strong growth, and enhancing the existing sustainable solutions it provides for its customers and their travelers. This will include expanding CWT’s breadth and depth of omni-channel content, travel comparison capabilities, analytical reporting, and choice and availability of sustainable travel solutions to further enhance the point-of-sale experience for travelers and carbon footprint details to enable better-informed decision-making.

As the recovery in business travel and meetings and events gains momentum, the targeted investments build on the Company’s strategic development plans implemented during the pandemic, which have enabled customers to benefit from:

  • Patented algorithm search applications
  • A true omni-channel experience
  • More efficient follow-the-sun servicing capabilities
  • An enhanced digital hotel booking experience
  • Refined data analytics for greater insight and improving ROI
  • Dedicated resources and services to enable a safe and secure return to travel

Recapitalisation Plan

 Key terms of the recapitalisation plan approved today, include:

  • Adding $350 million of new equity capital into the business
  • Eliminating approximately half of CWT’s $1.6 billion in debt
  • Providing CWT with substantial long-term liquidity
  • Providing for CWT’s financial stakeholders to become the Company’s new owners
  • Providing for all business partners and other providers of goods and services to CWT to be paid in full

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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CWT to invest $100M in technology and innovative products as business travel continues to recover

Megha Paul

- November 15, 2021

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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