Delta Air Lines embarks on a multi-year partnership with PGA TOUR
Delta Air Lines has announced a multi-year agreement with the PGA TOUR and PGA TOUR Champions, driving another world-class organization into the airline’s sports partnership portfolio.
“Delta and the PGA TOUR are two global organizations focused on best-in-class performance, a spirit of continuous improvement, and the power of the experience economy,” said Delta CEO Ed Bastian. “Our partnership with Jay and his team will give customers incredible opportunities to experience the PGA TOUR in new ways while furthering our mission of better connecting the world.”
As part of the partnership, Delta and the PGA TOUR will provide bespoke experiences to SkyMiles Members through the SkyMiles Experiences platform, including offering access to TPC Network golf courses – which includes the iconic TPC Sawgrass – and more through events in the future. Via the SkyMiles Experiences platform, Members can look forward to unlocking once-in-a-lifetime opportunities through bid or buy-now options that highlight the powerful and authentic connection between golf fans and Delta’s most loyal customers.
“We are thrilled to have Delta Air Lines aboard as the Official Global Airline of the PGA TOUR and PGA TOUR Champions,” said PGA TOUR Commissioner Jay Monahan. “Golf and travel have always been inextricably connected, and we look forward to partnering with Delta on tailored experiences and to bring PGA TOUR content direct to their customers through their inflight entertainment offerings, another display of Delta’s commitment to a highly personalized customer experience.”
All Delta customers will be able to enjoy PGA TOUR content from the sky with the airline’s industry-leading inflight entertainment, keeping fans connected to the PGA TOUR and its players, even at 30,000 feet.
Customers can also anticipate seeing Delta-sponsored PGA TOUR players Patrick Cantlay, Tony Finau and Stewart Cink showcased throughout digital content on both Delta and PGA TOUR channels.
This agreement builds on the airline’s existing support in the golf world, notably Delta’s role as a Tournament Partner of the Masters Tournament and sponsor of the Mizuho Americas Open for the LPGA, as well as ambassador partnerships with players across the PGA and women’s golf spaces, including Patrick Cantlay, Stewart Cink, Tony Finau, Rose Zhang, Nelly Korda, Michelle Wie West and Rachel Kuehn.
