CLIA has revealed further details regarding the inaugural travel agent event Cruise360, which will take place in Copenhagen.

The event will discuss the importance of destination knowledge in cruise sales, and review some of the major cruise destinations.

It will follow the theme ‘Discover Together’ and highlight the destinations land based experiences that the industry provides.

Within the Conference sessions, held on-board Regal Princess and Norwegian Getaway, the event will welcome some of the cruise industry’s most prominent destination experts, including Robin West, the expedition team leader for Seabourn, and Peter Kollar, head of international training & development at CLIA.

The inaugural European event will be held in Copenhagen on 9 – 11 September 2017 and will also feature ‘Cruise Sales Masterclass’ learning programmes, where three of the sessions will focus on ‘destination’. The Masterclass courses will provide information and new skills for agents to enhance their cruise sales. The course themes will include, selling destinations, marketing and sales techniques.

Andy Harmer, SVP membership & director, CLIA UK & Ireland, said: “We are thrilled to welcome our keynote speakers to the first ever Cruise360 Europe to share their insight into the importance of enriching destination experiences. With the opportunity to explore Copenhagen as a destination itself, two cruise line ship visits, training and speaker sessions, we look forward to welcoming our agent partners for the inaugural Cruise360 Europe which promises to be a fantastic event.”

An optional ship visit on-board Regent Seven Seas Explorer is available on 8 September for agents arriving in Copenhagen the day before.