DidaTravel – a tech-driven global travel distribution company, continues to expand its footprint across Europe, announcing remarkable growth rates of +100% from both an inbound and outbound perspective. 

A leader in China and Asia Pacific source markets and destinations, Dida embarked on its global expansion strategy in 2018, and the results since then have been exceptional with year-to-date, 2024 sales significantlyoutperforming the same period 2023. This growth highlights Europe’s increasing significance in the companies’ business which now represents over 22% of its total revenue. The top five best performing European outbound source markets for the company include the UK, Germany, Spain, Italy and France.

• United Kingdom: The UK represents a major source market for DidaTravel and in the past 12 months, this market has registered +113% growth compared to the same period a year previous. The top five destinations for the UK market, have been the USA, Japan, Thailand, Italy and UAE.

• Ireland: The Irish market has also witnessed a steady upward trajectory within DidaTravel’s portfolio. YTD the growth rate in Total Transaction Value (TTV) hit +107%. The top five destinations for Irish travellers, included USA, Italy, UK, Indonesia and Thailand.

• Germany: Germany is another source market where Dida is making great strides. Its YTD 2024 sales growth hit an impressive +261% growth, in part driven by the high demand for the Euro 2024 tournament back in July. The top five destinations for the German market, are Thailand, USA, Japan, Spain and UAE.

• Spain:Sales to the Spanish source market have jumped by an impressive +162% in the past year. The top five destinations for Spanish travellers have been Japan, USA, Indonesia, Italy and France.

• France:The French source market continues to go from strength to strength for Dida, with a growth rate of +239% year-to-date. The USA, Italy, Japan, Thailand and the UK were the top destinations booked on Dida’s platform by French visitors.

Commenting on Dida’s continued success in expanding its European business, Frank Wöller, VP of Business Development, EMEA, said:  “We are really excited to see Dida’s continued fast growth across European source markets and destinations. This is testament to Dida’s investment in establishing a local, on the ground presence of experienced travel trade professionals, a differentiated product portfolio of over 75,000 directly contracted hotels worldwide, class leading technology and a continual focus on providing high quality customer care”.

DidaTravel is thrilled to showcase this outstanding growth at WTM, underscoring its commitment to be a leading B2B travel distributor across Europe and worldwide. The company’s dedication to leading technology, global expansion and customer satisfaction continues to drive its success.