Premier Holidays has launched a summer destination campaign to showcase Washington, DC.
The operator has joined forces with trade partners including the Washington, DC official tourism organisation, Brand USA, Washington Dulles International Airport and United Airlines to raise the profile of Washington, DC across the trade.
Travel agents will benefit from promotional materials to attract clients: window posters featuring photography of the city’s iconic monuments, its foodie scene and shopping; double-sided flyers which incorporate the top 10 things to see and do in the city and a themed video to share on social media. Agents can earn up to £150 for every inclusive booking.
To support the campaign, Premier has released two tactical offers to Washington, DC flying with United Airlines. Deals include a four-night Washington, DC city break from £1,069pp with accommodation at the Washington Hilton. Clients can also choose from a Great Eastern Cities multi-centre from £1,575pp with three nights in Washington, DC, three nights in Philadelphia, three nights in New York, sightseeing included in each city and Amtrak train travel.
The campaign ends on August 31.