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Dnata B2B brands Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys are celebrating a successful start to September, following the launch of their mini-peaks campaigns which have launched daily. Each brand has released their own specialist campaign, filled with inspirational destinations, itineraries and resorts across air, land and sea, carefully selected by their in-house destination experts. The launch of the four campaigns also saw incredible agent booking incentives, with the opportunity for agents to win holidays and, of course competitive Farebank Rewards.
The dnata B2B brands have been through a full process of enhancement and refining over the last 12 months, with upgrades to the look and feel of each. With further updates to the teams, operations, and a full schedule of sales and agent training in place, this September peaks period is the first time all four brands have launched their own campaigns in the same week:
Gold Medal – The Experts’ Edit 2023
Pure Luxury – The Portfolio
Cruise Plus – The Cruise Collection
Incredible Journeys – Touring Tailored to You
Simon Applebaum, Managing Director said, “Our September campaigns are designed to support agents in finding the right holidays for their customers during this important booking period, and to remind them that we have designated experts for each of our brands who have extensive insider knowledge to share.”
Applebaum continued, “The campaigns feature market-leading hand-selected offers, inspirational itineraries, tours and experiences across the world that cater to all customers’ holiday requirements. Every aspect has been considered throughout and I am incredibly proud of the teams that have worked passionately to create these outstanding campaigns.”
Earlier this year, Gold Medal made enhancements to their web offering which saw a refresh to their agent website, goldmedal.co.uk. The upgrade made way for three new branded hubs for their specialist sister brands: Pure Luxury, Cruise Plus and Incredible Journeys. Each brand having their own hub means agents can now navigate from the log in page, through to their desired brand seamlessly, where they can find brand specific information and explore each specific campaign.
