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Domestic tourism to drive European recovery

Megha Paul

- February 17, 2022

UK holidaymaker travel

Travel optimism remains the main focus as the European Travel Commission (ETC) predicts tourist arrivals to be 20 per cent below pre-pandemic levels in 2022. This is in spite of “numerous challenges” still facing the sector, the body said. The most recent edition of the European Tourism Trends & Prospects quarterly report from ETC continues to monitor the Covid-19 impact on the sector, examining how travel activity is rebounding as the world learns to live with the virus.

Commenting following the publication of the report, Luís Araújo, ETC president, said: “From our report, it is clear to see the stifling impact of uncertainty brought about by Omicron. ETC is optimistic that the European travel sector will overcome Omicron and the many other challenges present in 2022. However, the sector’s resilience is contingent on the EU being proactive in the development of endemic strategies that will allow for the loosening of travel restrictions for intra-European and international travel alike.”

In 2021, strong vaccination coverage in Europe, the EU Digital Covid-19 Certificate and the easing of travel restrictions, set fertile grounds for a tourism revival. However, the emergence of the Omicron variant at the year-end stunted this recovery as travel restrictions were reinstated to battle record-breaking infection rates.

Tens of thousands of commercial flights throughout Europe were cancelled over the Christmas period due to staffing shortages. Although not as severe as when the pandemic originally took hold in 2020, airline losses totalled €18.5 billion in 2021 resulting in a staggering 1.4-1.5 billion fewer passengers than in 2019.

While Omicron is expected to stifle recovery of Europe’s travel sector in the first quarter of 2022, the travel outlook for Europe as a whole remains positive. Driven by strong domestic and intra-European travel, the overall travel demand is projected to be 20 per cent below pre-pandemic levels in 2022.

Whereas domestic travel is expected to exceed pre-pandemic peaks in 2022, international travel will be slower on the uptake and is not likely to fully recover until 2024.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Domestic tourism to drive European recovery

Megha Paul

- February 17, 2022

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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