Egencia has announced the appointment of Wendy White as its vice president of marketing and member of the Egencia Global Leadership Team, leading and inspiring all global marketing functions for the rapidly growing company.

White joins Egencia with over 20 years of global experience, leading marketing technology teams at CenturyLink, Intel, Microsoft, Motorola, and more.

“For Egencia to reach its aggressive growth goals, we need a world-class marketing organisation willing to make bold moves. We’re confident Wendy’s expertise will help us achieve this audacious goal. The passion and drive she exudes extend beyond her role, and we look forward to seeing her accelerate the path for the next generation of women entrepreneurs and business leaders within Egencia,” said Rob Greyber (below), president of Egencia.

White’s hire follows the appointment of three additional female leaders to the Egencia Global Leadership Team, including Mieke De Schepper, chief commercial officer; Verena Funke, interim managing director for APAC; and Teresa Matheson, managing director for Australia. Egencia is aligned with Expedia Inc’s commitment to gender, as well as other diversity representation at all levels.

“I’m proud to join a company that has been recognised for its commitment to fostering women in the workplace,” said White. “Within the global marketing organisation alone, the diversity across gender and cultural background places us in the best position to address complex problems, improve decision-making, drive forward innovation and ultimately set us up for success.”

Workplace diversity, gender balance, pay parity and inclusion are key focus areas for delivering greater business results for the company, its employees and customers. Expedia Inc achieved 100% gender pay parity across women and men in equivalent roles, with 35% of leadership positions held by women.

In addition, workplace diversity is crucial in giving companies the ability to better understand and meet the needs of the customer. According to the Global Business Travel Association, 47% of women who travel are on the road for business.