Emerging Travel Group, a global travel company operating the RateHawk, ZenHotels, and Roundtrip brands, has become a distribution partner of Sabre Hospitality, a software and technology provider. The partnership includes integration with Sabre’s technology platform SynXis to provide incremental revenue opportunities to the hoteliers and streamline their connectivity and distribution processes.

With the new seamless connectivity, hoteliers can capitalize on the extensive distribution channels and global exposure offered by Emerging Travel Group’s platforms. Among others, Emerging Travel Group provides hoteliers with access to the award-winning B2B platform RateHawk, which secures the distribution to more than 80,000 travel professionals, retail travel agents and API partners across 120 source markets. Access to RateHawk also encompasses RateHawk Premier, the bespoke concierge service catering to high-net-worth travelers seeking a personalized booking experience.

Simone Large, Emerging Travel Group’s Head of Direct Supply, commented: “Emerging Travel Group has a comprehensive list of integrations, however, adding SynXis is pivotal in the development of our direct supply strategy and will help us increase our global coverage. By integrating with SynXis we will be better positioned to increase our portfolio with diverse high-quality properties of hotel chains, which are particularly sought after by our retail customers, while enabling hoteliers to expand their visibility among this high-valued segment”.

New hotel partners connecting to Emerging Travel Group via SynXis will have the functionality to manage inventory, availability, rates, as well as promotions from one single point of distribution.

Based in the UAE, Emerging Travel Group achieved a gross transaction value of $2.6 billion in 2023. The company employs more than 3,000 people in over 80 countries, and has offices in Dubai, Wilmington, Singapore, London, Berlin, Lisbon, Warsaw and Limassol.