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Employment in tourism across Europe will recover this year, says WTTC

Employment in tourism across Europe will recover this year, says WTTC

Megha Paul

- March 1, 2022

New research from the World Travel & Tourism Council (WTTC) shows employment in tourism across Europe will recover with the region’s travel and tourism sector approaching pre-pandemic levels this year. According to the research, the sector’s contribution to the region’s economy could reach nearly EUR1.7 trillion, only 12% below pre-pandemic levels. In contrast, employment could reach more than 38 million jobs, just 0.4% behind 2019 figures.

To reach close to pre-pandemic levels this year, WTTC says governments across the continent must continue focussing on the vaccine and booster rollout – allowing fully vaccinated travellers to move freely without the need for testing. The global tourism body also urges governments to ditch the patchwork of restrictions and enable international travel using digital solutions, such as the EU Digital COVID Certificate, that allow travellers to prove their status in a fast, simple, and secure way.

Taking a closer look at France’s travel and tourism sector, WTTC forecasts the country could gain more than 60,000 jobs this year compared to 2019, reaching 2.8 million and surpassing pre-pandemic levels by 2.3%.

In 2019, before the pandemic struck, France’s Travel & Tourism sector contributed almost EUR211 billion to its economy (8.5% of the country’s economy). However, in 2020, the pandemic had a major impact on the sector, and Travel & Tourism’s contribution to France’s economy was almost halved by a staggering 48.8%, to nearly EUR108 billion (4.7% of the total economy).

Latest research from the global tourism body shows that if France, with more than three-quarters of its population already fully vaccinated, continues to ease restrictions throughout the year, the sector’s contribution to the economy could reach EUR182 billion in 2022, just 13.5% behind pre-pandemic levels.

In terms of employment, the outlook could be even more positive. After the loss of thousands of jobs in 2020, when Travel & Tourism businesses in France suffered serious losses due to severe travel restrictions and complete border closures, the sector could recover the jobs lost during 2020 to reach nearly 2.8 million employed in the sector this year – 2.3% above 2019 levels.

WTTC President & CEO Julia Simpson said: “It’s fantastic to see such a strong recovery for a country that has prioritised its travel and tourism sector. Our latest research shows just how crucial the recovery of France’s travel and tourism sector is to reboot the national economy. “Millions of livelihoods depend on a booming travel and tourism sector, and thanks to the support of the French government, the sector could soon achieve a full economic recovery and bring back all the jobs lost during the pandemic.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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Employment in tourism across Europe will recover this year, says WTTC

Megha Paul

- March 1, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats