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Enhancing Resilience! WTTC rolls out report on destination resurgence

Enhancing Resilience! WTTC rolls out report on destination resurgence

Megha Paul

- June 20, 2022

The World Travel & Tourism Council (WTTC) has published a new report on practical guidelines and case studies to support destinations in becoming more resilient and sustainable at its Sustainability and Investment Forum taking place in San Juan, Puerto Rico.

The report, ‘Enhancing Resilience to Create Sustainability in Destinations’, jointly created with ICF, WTTC’s industry partner and a renowned global consultancy and digital services provider, provides practical, structured insights, for destinations as they consider their resilience and sustainability.

Following the last two years of chaos brought on by the almost complete halt to international travel, no tourism destination has been untouched by the impact of Covid-19. And, many destinations have also been affected by major shocks, such as extreme weather.

To support and guide destinations, this innovative analysis builds on real life case studies and presents a range of resilience actions for destinations before, during or aftershock events. The report provides five elements destinations should focus on to build both resilience and long-term sustainability: environment, infrastructure, energy, economic, and societal resilience.

It offers four phases to analyse the shock and its aftermath: ‘understand the risk’, ‘prepare for shocks’, ‘respond to shock’, and ‘longer term strategies’.

Julia Simpson, WTTC President & CEO, said: “Covid has had a devastating impact, decimating the Travel & Tourism sector around the world. But it’s certainly not the first shock to bring chaos destinations and their citizens. This report allows destinations to understand how to better prepare, act, and plan for future risks, strengthening their resilience and long-term sustainability.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Enhancing Resilience! WTTC rolls out report on destination resurgence

Megha Paul

- June 20, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats