Etihad Airways has partnered with Farelogix Inc. to enhance its merchandising and distribution capabilities.

Farelogix’s cloud technology will enable Etihad to provide customised offers to its customers and strengthen its position as the ‘airline of choice’.

Etihad’s strategy will focus on broadening ancillary offerings to customers for more personalised travel options across all distribution channels.

Etihad will implement FLX Merchandise, a cloud-based solution from Farelogix, to create personalised product and service propositions to increase customer satisfaction. It will also showcase Etihad’s optional products such as preferred seats priority boarding, and other amenities that improve the customers’ travel experience.

Moreover, the technology will provide greater flexibility and speed-to-market by introducing innovative new ancillary offers.

“Our vision is to provide guests with the widest choice.”

Robin Kamark, Etihad’s chief commercial officer, said: “Our vision is to provide guests with the widest choice. We are proud to partner with Farelogix, a recognised leader in airline commerce technology, to realise this vision. The new partnership will help us in the journey towards the airline’s digital transformation that focuses on delivering modern retail experiences to customers around the globe.”

Etihad will soon launch a full New Distribution Capability (NDC) enabled platform which will enable customers to visualise offerings through digital media such as images and videos, whether they are booking via travel agencies, meta-search engines, or other indirect channels.

Kamark added that it is crucial to continuously refine the airline’s services to improve customers’ travel experiences. Farelogix will allow Etihad Airways to expand their distribution capabilities and drive product variation.

Jim Davidson, CEO of Farelogix, said: “Etihad has a relentless drive to exceed customer expectations with personalised offers and greater choice. Our partnership will enable them to do what they do best – delight their guests.”