Etihad Airways has announced a partnership with Norwegian technology developer Braathens IT, to develop TravelPass, an innovative travel solution initially aimed at corporate and frequent travellers which will launch later this year.

The new TravelPass technology provides a subscription-based travel solution, allowing the airline to offer its frequent guests complete flexibility and ease with their regular and recurring travel arrangements. Customers can purchase it for a set number of trips or a particular travel period instead of purchasing flights one by one.

Subscription-based travel is good news for the aviation industry as it provides customers with the choice between prepaid trips and pay-as-you-fly options, meeting the demands of flexibility, ease of booking and cost-efficient travel management.

“Seamless transaction.”

Robin Kamark, chief commercial officer of Etihad Aviation Group said: “It offers a revolutionary booking experience for corporate and frequent clients who will also be enrolled into the Etihad Guest frequent flyer programme. By simplifying the travel process to just a few clicks, our guests have a seamless transaction through a platform that holds all your details in one place, gives you the flexibility to make changes to your bookings without fees and gives you the choice to pay later.”

The pass will be available to book on the carrier’s website on a desktop or mobile, offering customers an enhanced digital experience.