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Expedia TAAP unveils new measures to support partners

Expedia TAAP unveils new measures to support partners

Megha Paul

- February 10, 2021

Expedia Partner Solutions (EPS), unlocking the power of Expedia Group for partners globally, announced it will extend its package rates to all Expedia TAAP partners, as well as guarantee the retention of their 2020 tier – Platinum, Gold, or Silver  – through to the end of 2021. Both initiatives are designed to support the travel agent community that has been significantly impacted by the COVID-19 pandemic in the last year.

“As a partner to thousands of travel agents – big and small – across the world, we know they have a major role to play in getting the travel industry back on its feet,” says Robin Lawther, senior director of Expedia TAAP, EPS. “The tier retention program and package rate extension are the latest in a series of steps we have taken to support the industry during this challenging time and help travel agents to recover as travel demand returns.”

Expedia TAAP package rates had previously only been available to a select group of partners – Silver tier and above. However, the decision to extend the program to all tiers, a first for the sector, means thousands more TAAP partners will be able to offer the travellers they serve an average discount of 20% on accommodation when booked alongside a transport component.  Travelers who book these package rates tend to have a longer booking window and cancel less often than standalone bookings.

Expedia TAAP has also launched a tier retention program for 2021, which will allow over 10,000 TAAP partner agencies to keep their 2020 tier for a further 12 months. The program will ensure that travel agents, who have already experienced a decline in annual bookings due to the drop in demand, will not move down to a lower partner tier or receive a reduced commission as a result.

The announcement is part of a wider package of measures that Expedia TAAP has introduced to help support its travel agent partners in the wake of COVID-19. This past year, the company made 70% of their rates refundable by reclassifying a vast majority of non-refundable rates, helping agents provide more flexibility and reassurance to their customers.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Expedia TAAP unveils new measures to support partners

Megha Paul

- February 10, 2021

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats