Fiji Airways has introduced a new initiative that allows economy class passengers to bid for upgrades to business class.

Under the under “Bula Bid” concept, passengers can visit a dedicated website, bulabid.com, and place a bid for an upgrade between seven days and 24 hours before their scheduled flight departure. Following an auction-style process, the successful bidders will be notified by email 24 hours before the flight.

“This new product is designed to give our economy class guests the chance to enjoy our renowned business class experience,” explained Andre Viljoen, Fiji Airways’ managing director & CEO. “Interest among guests for Bula Bid has been extremely high during the soft-launch period, and we are delighted to roll it out formally now across our international networks.

“The successful bids are dependent on a number of factors including seat availability and the number and amount of offers for the flight. Naturally, the bids are subject to terms and conditions, and a number of back-end factors managed by the team at Fiji Airways,” he added.

Fiji Airways’ business class product includes a flat-bed seat onboard the airline’s new Airbus A330 aircraft, plus increased baggage allowance and airport lounge access.