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Finnair shifts its sustainability efforts up a gear

Finnair shifts its sustainability efforts up a gear

Kanchan Nath

- March 28, 2023

Finnair is shifting its sustainability efforts up a gear with the launch of a new range of environmentally focussed initiatives. The new projects are aimed at helping the airline reach its target of being carbon neutral by the end of 2045 and will contribute towards reducing Finnair’s overall carbon footprint.

This month, the Nordic airline introduced 105 new electric-powered ground equipment vehicles, as part of its plan to reduce its carbon footprint and achieve net-zero emissions in non-flight operations by the end of 2023.The investment includes dedicated Volkswagen ID.Buzz electric vans, which will support Finnair’s Technical Operations on the ground in Helsinki and reduce CO2 emissions.

Following this move, 45% of Finnair’s motorised ground equipment will be electric or hybrid – a testament to the airline’s commitment to sustainability. While the airline has made great strides towards transforming its ground handling equipment to become totally electrically powered, some vehicles will remain conventionally powered for operational and risk reduction reasons, especially during Finland’s demanding winter conditions.

After reaching its goal to halve single-use plastic waste onboard by 2022, Finnair is also taking actions onboard to reduce single-use plastic and increase its recycling rate. Customers can enjoy bamboo toothbrushes and mint toothpaste, developed for Finnair by the Swedish sustainability-focused company, The Humble Co.

The newly designed toothbrush and toothpaste are available to customers travelling in Business Class and Premium Economy upon request. Anssi Partanen, Finnair UK & Ireland Market Director, said: “As we approach our centenary in November, we are continuing to invest in the future and develop new products which focus on sustainability and reducing our carbon footprint.

“The increase of electrically powered equipment is a key part of our strategy, and our new electric vehicles will help us achieve our goal of net-zero ground emissions by 2023.” The flag carrier also recently announced the purchase of 750 tonnes of sustainable aviation fuel (SAF) from its partner, Neste, for use on flights departing from Helsinki Airport.

This week, Finnair was ranked by Finns as the most sustainable brand among the airlines included in the Sustainable Brand Index 2023. This follows the airline’s recent move to switch shorter domestic flights to buses, the launch of carbon offsetting, and also the additional investment in setting a science-based target for reducing carbon dioxide emissions.

 

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Finnair shifts its sustainability efforts up a gear

Kanchan Nath

- March 28, 2023

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats