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Finnair unveils 100 sustainability efforts to commemorate 100 years

Finnair unveils 100 sustainability efforts to commemorate 100 years

Kanchan Nath

- April 29, 2024

Finnair has revealed it’s launched more than 100 employee-driven sustainability initiatives in the last 12 months as part of the carrier’s centennial celebrations.

The new initiatives, all proposed by Finnair employees, range from the airline’s first voluntary purchase of Sustainable Aviation Fuel to recycling Finnair cabin and ground crew uniforms.

These diverse efforts represent important steps towards the Finnish flag carrier’s commitment to carbon-neutral flying by 2045 and supporting a circular economy. In March 2024 Finnair also submitted its emissions reduction intensity targets for validation by the Science Based Targets initiative (SBTi) to align its targets in line with the Paris Agreement.

Eveliina Huurre, Finnair SVP Sustainability, said: “In a special initiative during our centenary year, we invited our employees to help us shape a more eco-conscious future. The response was truly inspiring, with the Finnair team proposing over 250 inventive and thoughtful sustainability ideas.

“From these, we carefully selected around 100 bigger and smaller initiatives that aligned best with our environmental and social sustainability goals. We firmly believe each one of these actions underscores our dedication to paving the way for the next hundred years of aviation.”

Employees’ suggestions included minimising the use of single-use plastics and cardboard cups in the airline’s offices and on flights. In response, Finnair replaced cardboard cups with previously used Finnair Business Class chinaware in its offices and improved its processes for single-use cup usage on board.

Another notable employee-driven initiative was the installation of solar panels on the roofs of Finnair facilities. Finnair Cargo successfully installed 1,790 solar panels at the top of its COOL terminal, supplementing the 1,200 panels already in place. These panels now generate enough energy at peak capacity to fully power the cargo facility and supply excess energy to other Finnair buildings.

The centenary drive also encompassed energy-saving initiatives, such as implementing LED bulbs in facilities and installing innovative hatches to prevent unnecessary opening of hangar doors during the cold winter months.

Some of the most creative sustainability ideas were around digital practices. Finnair introduced green coding, a more sustainable computing approach designed to reduce the energy consumed in processing lines of code.

Meanwhile, Finnair collaborated with its cloud service provider AWS to explore effective strategies for developing its digital services sustainably. The company’s modern data centres in Europe are designed for energy efficiency and renewable energy use.

In tandem with its environmental efforts, the airline embraced several social sustainability ideas, focusing on wellbeing and inclusion. A notable step in this direction was the launch of an anonymous internal praise channel. Throughout their centenary year, the “Praise a Colleague” initiative facilitated the sharing of 1,946 messages of appreciation among Finnair employees, fostering a positive and supportive work atmosphere.

Recognising the importance of accessibility in social sustainability, Finnair also introduced the Chabla interpreter service. Chabla enhances customer service for individuals with hearing loss, ensuring a more inclusive and accessible experience for all customers.

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Finnair unveils 100 sustainability efforts to commemorate 100 years

Kanchan Nath

- April 29, 2024

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats