• More
    • NEWS
      • MARKETS
        • Asia
        • China
        • India
        • Middle East
        • UK & Europe
        • USA & Canada
      • SECTORS
        • Airlines and Aviation
        • Airports
        • Annual & Interim Reports
        • Cruise
        • Golfing
        • Hospitality
        • HR & Careers
        • Industry Appointments
        • Inspiring Women in Travel
        • Luxury Travel
        • MICE
        • Tourism
        • Technology
        • Travel Agents
      • PARTNER ARTICLES
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • HR / Appointments
        • Insurance
        • MICE
        • Travel Agents
        • Tech – Hotels
        • Tech – Travel
        • Tourism Boards
      • INTERVIEWS
      • GUEST COLUMNS
      • TDM TRAVEL SHOW
        • Global Leaders and Csuite
        • Executive Women Series
        • Executive Hoteliers
        • SEAHIS 2024
        • TTM 2024
        • Destination Soundbites
        • Travel Show by Natcha
      • SUBSCRIBE HERE
    • EVENTS
      • TDM SUMMIT 2025
      • CONFERENCES
      • TRAINING
      • VIDEOS
      • PHOTOS
      • COMPETITIONS
      • TRAVEL CLUB
    • TRAVEL TRADE EXCELLENCE AWARDS
      • 2025
        • Middle East – 11Sep
        • Malaysia – 27Sep
        • Thailand – 16Oct
        • Asia – 25Nov
      • 2026
        • Hong Kong – 22Jan
    • ABOUT US
      • About TDM
      • Advertise with us
      • 2025 Media kit
      • Meet the team
        • EXECUTIVE
          • Gary (Founder/CEO)
          • Chris (GM & Managing Editor)
        • EDITORIAL
          • Kanchan (Snr Editor)
          • Marga (Editor)
          • Megha (Freelance Editor)
          • Charmaine (Freelance Editor)
          • Mark (Freelance Editor)
          • Philipp (Freelance Editor)
        • SALES
          • Gary (CEO)
          • Anthony (Sales)
          • Paul (Sales)
      • Self Service
        • Upload your Travel Blog
        • Upload your Event

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • More
    LOG IN SIGN UP
    Travel Daily Media
    ReportsAnnual ReportsResource Centre

    FITs are driving Hong Kong’s outbound tourism sector

    Organisers for the upcoming ITE Hong Kong noted the post-pandemic recovery of the sector

    By Marga Manlapig On Apr 10, 2025
    TDM Editor
    Share

      Organisers for the upcoming ITE Hong Kong 2025 noted how the dominance of free independent travellers (FITs) has helped push the post-pandemic recovery of the autonomous region’s outbound travel sector.

      They noted that outbound tourism made a full recovery as of end-2024, as locals made 104 million departures throughout the year.

      Consequently, outbound travel spending among locals was up 84 percent as of end-2023.

      Outbound package tours, however, have been slow to recover based on figures from the past year.

      As of Q1-2024, outbound package tours remain under 50 percent of pre-pandemic levels.

      That said, FITs and private group travel remain the primary contributors to the ongoing recovery of Hong Kong’s tourism sector.

      Key findings

      According to the 2024 survey conducted by ITE based on 3,740 replies gleaned at the previous event, 90 percent of attendees preferred to travel as FITs or in small private groups.

      At the same time, frequent travellers say they are more than willing to spend for and during their trips, signifying great potential for revenue. 

      It should be noted that 74 percent of trade visitors from agencies and tour operators came from the Greater Bay Area which encompasses  Hong Kong, Shenzhen, and Guangzhou.

      An additional 16 percent came from other parts of the Greater Asian Region, while ten percent came from other provinces in the Chinese Mainland.

      Likewise, Hong Kong teeters between third and fourth place as Asia’s largest source market, thanks to outbound travellers spending around US$22.7 billion as of end-2023.

      Coming up in June

      Asia’s leading international travel fair, ITE Hong Kong 2025 returns from 12th to 15th June at Halls 1A to 1E of Hong Kong Convention Exhibition Centre.

      The event will also feature the 39th ITE (Leisure) and 20th ITE MICE in its fifth live iteration since the pandemic.

      The event is expected to draw in up to 515 trade exhibitors on top of more than 7,000 buyers and travel trade professionals, serving as a platform to encourage more would-be FITs to experience the pleasure of regional and global travel.

      Travel Trends ReportITE Hong KongFITsOutbound Travel
      Share

        Since you're here...

        ...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign

        We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

        Let us help you drive your business forward with a good partnership!

        Yes, contact me I want to download the media kit

        PARTNER CONTENT

        • The Westin Grande Sukhumvit, Bangkok offers great stays, wonderful wellness and delightful dining

          Read More...
        • Sustainable Travel: A New Era in Business Travel

          Read More...
        • The Westin Grande Sukhumvit, Bangkok offers great stays, wonderful wellness and delightful dining

          Read More...
        • Sustainable Travel: A New Era in Business Travel

          Read More...
        1. 1
        2. 2
        • Previous
        • Next
        Pause
        STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
        Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
        You can unsubscribe at any time
        Search
        MENU
        • News
        • Events
        • Jobs
        • Subscribe

        MARKETS

        • Asia
        • Australia
        • New Zealand
        • India
        • Middle East
        • UK & Europe
        • USA

        SECTOR

        • Airlines
        • Airports
        • Cruise
        • Hospitality
        • HR & Careers
        • Luxury Travel
        • MICE
        • Technology
        • Tourism
        • Travel Agents
        About
        • BOOK A SALES CALL
        • About TDM (Travel Daily Media)
        • Advertise with Us
        • Privacy Policy
        • Terms of Use
        © 2025 - Travel Daily Media. All Rights Reserved.

        Welcome, Login to your account.

        Forget password?

        Sign in with Google

        Powered by wp-glogin.com

        No account? Sign Up
        Sign in

        Recover your password.

        A password will be e-mailed to you.

        CREATE A NEW PROFILE
        SIGN IN TO EXISTING PROFILE
        back

        LOG IN

        Welcome back, Log in to your account.

        Continue with Facebook
        Continue with Google
        Continue with Twitter

        OR
        Log in using your email
        Forgot password?
        back

        Recover your password.

        back

        SIGN UP FOR FREE

        (New User)

        Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

        I want to
        Only letters and numbers are allowed
        Please enter a valid email address
        Must be between 6-8 characters
        Must be the same with Password
        • LOGIN / SIGN UP
        • NEWS
          • MARKETS
            • Asia
            • China
            • Pacific
            • India
            • Middle East
            • UK & Europe
            • USA & Canada
          • SECTORS
            • Airlines
            • Airports
            • Annual & Interim Reports
            • Cruise
            • Golfing
            • Hospitality
            • HR & Careers
            • Inspiring Women in Travel
            • Luxury Travel
            • MICE
            • Technology
            • Tourism
            • Travel Agents
          • PARTNER ARTICLES
            • Airlines / Airports
            • Car Rental
            • Conferences
            • Cruising (Ocean)
            • Cruising (River)
            • Destination Management (DMC)
            • GDS / CRS
            • Hotels & Resorts
            • Hotel Management Company
            • HR / Appointments
            • Insurance
            • MICE
            • Travel Agents
            • Tech – Travel
            • Tech – Hotels
            • Tourism Boards
          • INTERVIEWS
          • TDM TRAVEL SHOW
            • Global Leaders and Csuite
            • Executive Women Series
            • Executive Hoteliers
            • SEAHIS 2024
            • TTM 2024
            • Destination Soundbites
            • Travel Show by Natcha
          • GUEST COLUMNS
          • SUBSCRIBE HERE
        • EVENTS
          • TDM SUMMIT 2025
          • CONFERENCES
          • VIDEOS
          • PHOTOS
          • COMPETITIONS
          • TRAVEL CLUB
        • TRAVEL TRADE EXCELLENCE AWARDS
          • 2025
            • Middle East – 11Sep
            • Malaysia – 27Sep
            • Thailand – 16Oct
            • Asia – 25Nov
          • 2026
            • Hong Kong – 22Jan
        • ABOUT TDM
          • Who is TDM
          • Advertise with us
          • 2025 Media Kit
          • Meet the Team
            • Executive
              • Gary (Founder/CEO)
              • Chris (GM & Managing Editor)
            • Editorial
              • Kanchan (Snr Editor)
              • Marga (Editor)
              • Megha (Freelance Editor)
              • Charmaine (Freelance Editor)
              • Philipp (Freelance Editor)
              • Mark (Freelance Editor)
            • Sales
              • Gary (CEO)
              • Anthony (Sales)
              • Paul (Sales)
          • SELF SERVICE
            • Upload your Travel Blog
            • Upload your Event
        • NEWS
          • MARKETS
            • Asia
            • China
            • India
            • Middle East
            • UK & Europe
            • USA & Canada
          • SECTORS
            • Airlines and Aviation
            • Airports
            • Annual & Interim Reports
            • Cruise
            • Golfing
            • Hospitality
            • HR & Careers
            • Industry Appointments
            • Inspiring Women in Travel
            • Luxury Travel
            • MICE
            • Tourism
            • Technology
            • Travel Agents
          • PARTNER ARTICLES
            • Airlines / Airports
            • Car Rental
            • Conferences
            • Cruising (Ocean)
            • Cruising (River)
            • Destination Management (DMC)
            • GDS / CRS
            • Hotels & Resorts
            • Hotel Management Company
            • HR / Appointments
            • Insurance
            • MICE
            • Travel Agents
            • Tech – Hotels
            • Tech – Travel
            • Tourism Boards
          • INTERVIEWS
          • GUEST COLUMNS
          • TDM TRAVEL SHOW
            • Global Leaders and Csuite
            • Executive Women Series
            • Executive Hoteliers
            • SEAHIS 2024
            • TTM 2024
            • Destination Soundbites
            • Travel Show by Natcha
          • SUBSCRIBE HERE
        • EVENTS
          • TDM SUMMIT 2025
          • CONFERENCES
          • TRAINING
          • VIDEOS
          • PHOTOS
          • COMPETITIONS
          • TRAVEL CLUB
        • TRAVEL TRADE EXCELLENCE AWARDS
          • 2025
            • Middle East – 11Sep
            • Malaysia – 27Sep
            • Thailand – 16Oct
            • Asia – 25Nov
          • 2026
            • Hong Kong – 22Jan
        • ABOUT US
          • About TDM
          • Advertise with us
          • 2025 Media kit
          • Meet the team
            • EXECUTIVE
              • Gary (Founder/CEO)
              • Chris (GM & Managing Editor)
            • EDITORIAL
              • Kanchan (Snr Editor)
              • Marga (Editor)
              • Megha (Freelance Editor)
              • Charmaine (Freelance Editor)
              • Mark (Freelance Editor)
              • Philipp (Freelance Editor)
            • SALES
              • Gary (CEO)
              • Anthony (Sales)
              • Paul (Sales)
          • Self Service
            • Upload your Travel Blog
            • Upload your Event
        Subscribe to our newsletter
        Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
        You can unsubscribe at any time
        Close