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Foodie Mania Heads to Sea with Rise in Culinary Cruises

Foodie Mania Heads to Sea with Rise in Culinary Cruises

Simon Willmore

- March 12, 2017

Australians’ appetite for food has reached the high seas with P&O Cruises revealing a record number of families are sailing away on Food and Wine cruises.

In response to growing consumer demand, P&O is offering 21 food themed cruises this year, up from 17 in 2016 and a four-fold increase from 2014. Food and Wine cruises now represent about 20 per cent of P&O’s sea breaks each year.

P&O Cruises President Sture Myrmell said the increase in groups of families and friends booking on foodie cruises could be attributed to popular cooking shows and growing culinary inspiration on Instagram.

“Whether it is sharing a meal or learning new skills in the kitchen, food brings families and friends together,” Mr Myrmell said.

“It is no surprise that a growing number of Australians are choosing a cruise that combines their passion for food and creating shared experiences with a relaxing cruise holiday.

“Each of our Food and Wine cruises varies, but on every itinerary guests can learn from expert culinary talent including top Australian chefs such as Luke Mangan and TV personalities Will and Steve from My Kitchen Rules and Masterchef 2016 winner Elena Duggan.”

P&O’s popular three-night Food and Wine cruises are available from Sydney, Brisbane, Melbourne, Fremantle and Adelaide with each offering a jam-packed program of food and wine presentations.

Will and Steve, who took out the 2016 series of My Kitchen Rules, will join the September 21, 2017 departure from Sydney on Pacific Explorer.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Foodie Mania Heads to Sea with Rise in Culinary Cruises

Simon Willmore

- March 12, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats