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Foreign holiday intent hits all-time high as hotel booking reach pre-pandemic levels

Foreign holiday intent hits all-time high as hotel booking reach pre-pandemic levels

Megha Paul

- October 27, 2021

The latest Intent to Travel Index by hotel booking platform, hoo, has found that the number of UK holidaymakers intending to book a foreign holiday is at its highest since the start of the year, while hotel room bookings have also risen above pre-pandemic levels. hoo’s index found that 25% of us plan to head away on a foreign holiday within the next six to 12 months, up from a low of just 10% in July and the highest level since hoo began monitoring this intent to travel at the start of the year.

20% remain undecided, while just 55% of us now have no plans to book a holiday anytime soon – down from 90% in July. The removal of quarantine restrictions for double vaccinated holidaymakers (46%) has been the biggest influence in this travel intent revival, although more recent changes such as the removal of pre-departure tests when returning from ‘Green’ destinations (17%) and the simplification of the traffic light system to a single ‘Red’ list (16%) have also helped boost the sector.

The removal of a pre-holiday test to some countries (11%) and the change from a day 2 PCR test to a lateral flow if double vaccinated (10%) have had less of an impact. With growing stability across the industry, hoo’s analysis also shows that holidaymakers are already acting on this intent to travel as hotel booking volumes now sit 70% higher than they did prior to the pandemic.

And it’s not just overseas bookings that are outperforming pre-pandemic levels, here in the UK there has also been an 84% increase in hotel bookings when compared to pre-pandemic levels.

hoo Co-founder, Adrian Murdock, commented: “The tourism and hospitality trades have taken a big hit during the pandemic and while we’re certainly not out of the woods yet, there are some very promising signs that the industry is returning to a level not seen since before the COVID-19 outbreak. We’ve seen a string of changes aimed at stabilising the sector to increase demand for foreign travel but up until now, these have failed to make any meaningful impact. However, the latest move to simplify the traffic light system to a single ‘Red’ list and remove some of the cost and necessity of COVID testing seems to have, at last, spurred a revival in our intent to travel. It’s also clear that this intent is being acted upon as demand for hotels has exploded with the volume of bookings far exceeding what was considered normal before the pandemic struck.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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Foreign holiday intent hits all-time high as hotel booking reach pre-pandemic levels

Megha Paul

- October 27, 2021

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats