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Pushing to a new level: Fusion GM on creating a new tourist destination

Christian Tolentino

- March 5, 2019

Fusion Resort Cam Ranh - Yoga Pavillion
Fusion Resort Cam Ranh - Yoga Pavillion
Yoga Pavillion

As the wellness-inspired hospitality group Fusion readies for a year of growth, they’ve tapped Dawid Koegelenberg to lead the charge at Fusion Resort Cam Ranh, on Vietnam’s South Central Coast. The South African brings with him close to a decade of experience in hotel management in Asia compounded with and a similar number of years in restaurant management and wine education in the UK.

In this TD exclusive interview, we spoke to the globe-trotting hospitality veteran about his recent move to Vietnam, his leadership style and more.

Dawid Koegelenberg
Dawid Koegelenberg, Fusion Resort Cam Ranh

You’ve been all around the world — what do you think about Vietnam and your location?

This is only my third week here but I always knew that I would end up in Vietnam, although leaving Thailand after ten years was not an easy decision. I visited the glorious country of Vietnam soon after I arrived in Southeast Asia and totally fell in love with the place. I knew in my heart that I would end up here one day.

Cam Ranh has been living in the shadows of its “older brother” Nha Trang for many years and the area is still relatively unknown. It’s really refreshing and exciting to be part of such an amazing up-and-coming area and to play a part in creating a new tourist destination.

What do you love the most about your new role?

Fusion Resort Cam Ranh is an all-spa-inclusive resort and Fusion are the pioneers in this all-spa-inclusive concept in the region. It’s exciting to be part of such a unique concept. To have carte blanche to be creative within these imaginary boundaries is refreshing and inspiring.

Fusion Resort Cam Ranh - Ocean Suites
Ocean Suite

What would you say is the resort’s X factor?

We’re not only the only resort offering an all-spa-inclusive concept in the area we also allow our guests to have breakfast “anywhere, anytime”. This unique concept allows couples to relax and enjoy their holiday without setting an alarm clock, another totally brilliant concept to allow our guests to totally recharge their batteries and feel our Fusion Magic.

“A fusion of a personal concierge, tour guide, and butler”

We’ve also done away with a concierge desk and each guest has their own Fusionista who acts as a fusion of a personal concierge, tour guide, and butler – basically whatever the guest needs and it’s always a personalised service.

Last but not least we recently cut the ribbon on The Hideaway, a resort within a resort. The secluded extension features 50 all-new one-bedroom villas, a spacious outdoor pool (the largest on the property), a poolside restaurant, gym and yoga studio, an outdoor tennis court, and a yoga pavilion.

Fusion Resort Cam Ranh - Fusionistas
Fusionistas

How would you describe your leadership style?

I’m good at thinking outside of the box and this helps not only with problem-solving but also when it come to creating unique tailor-made guest experiences that are not cookie-cutter. I think I have a strong ‘can do’ approach to management which means I’m happy to roll up my sleeves and get involved at all levels when needed but I’m not one to micromanage.

Fusion Resort Cam Ranh - The Hideaway
The Hideaway

What are your plans for the resort – this year and beyond?

I have an immense passion for creating unique guest experiences and since I’ve stepped into the role this is something we’ve been looking at doing more of.

For example, we’ll be launching a catch your own lunch experience where guests can go out on local fishing trips, or even catch fish right off our beachfront here, and whatever they catch will be transformed into lunch or dinner for them, totally free of charge. It can be a family activity and we will even provide a picnic box and blanket.

I think my wealth of experience in both boutique luxury and the wellness sector will really push Fusion Cam Ranh to a new level. I also feel I came at a pivotal time for the property with the opening of The Hideaway and I’ll continue to help grow that part of the resort.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

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Pushing to a new level: Fusion GM on creating a new tourist destination

Christian Tolentino

- March 5, 2019

Fusion Resort Cam Ranh - Yoga Pavillion

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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