Famous for its unique all-spa inclusive concept and “Breakfast Anywhere, Anytime” service, innovative hospitality brand Fusion first arrived in Khanh Hoa Province in 2015 with Fusion Resort Nha Trang, an elegant 13.6-hectare beachfront property boasting spacious ocean-facing suites and stylish pool villas.

It’s still there, of course, but a lot has changed since then. While Nha Trang was once the premier tourism hotspot in the region (long hailed as one of Vietnam’s top beach destinations and ideally located midway between Ho Chi Minh City and Da Nang), its neighboring city in the south has since become a name in itself among domestic and foreign sun-seekers.

With the high-rise hotel developments of Nha Trang City continuing to spring upward and outward, a small but growing number of low-key, five-star boutique resorts are settling in and around the sleepier, more sedate city of Cam Ranh just down the coast. Cam Ranh’s quieter, more laid-back atmosphere, along with the picturesque bay and inland lagoons nearby, has quickly proven attractive to developers and tourists alike.

“This is exactly the sort of market Fusion Resort Nha Trang wants to be aligned with,” says the resort’s General Manager, Ramon Imper. “That’s why we’ve decided to change our name to Fusion Resort Cam Ranh.” For the team at Fusion, it was an obvious change to make. “We’re actually much closer to Cam Ranh than Nha Trang,” explains Ramon, “just ten minutes by road from the international airport. But when this project first began, Cam Ranh wasn’t a place that many tourists had heard of.”

That has all changed now, and with a host of exciting new features lined up for 2018, Fusion Resort Cam Ranh is proud to become part of the city’s tourism success story.

“We’re currently developing 50 brand new garden villas on the western slope of the incredible sand dune we call home,” says Ramon. “We’ll also be adding a range of additional dining and wellness services in the coming months. There’s much more going on than just a new sign.”

According to Fusion’s CEO, Marco van Aggele (above), there is, however, one thing that won’t be changing. “Our down-to-earth approach to hospitality is one of the things we’re most proud of,” he says. “The warmth and welcome of the Vietnamese people are world famous and as Fusion Resort Cam Ranh expands, along with the Fusion brand in general, that is something you can always expect from us… as well as complimentary massages and spa treatments, of course!”

“We are and always will be different,” adds Ramon. “We’re not interested in the routines and formalities of other five-star resorts and hotels. That’s why you can eat our complimentary breakfast in our restaurant at 9 am or by your own private pool at 3 pm. It’s completely up to you.”

Fusion Resort Cam Ranh is open now.