FWD Group has announced a unique distribution partnership with Klook to launch a fully integrated accident cover insurance that will be available via the Klook app and website.

Through the partnership, FWD Group aims to help customers obtain protection by offering short term accident cover, which has been rolled out in Singapore and subsequently to other countries across South-East Asia, subject to regulatory approvals. The protection plan is presented as an add-on when purchasing through Klook’s platform and is designed to cover the insured for the duration of the activity, providing customers greater flexibility and ease of purchase.

Terence Lim, FWD Group Chief Officer, Group New Business Models said, “FWD is responding to meet and support the needs of customers with accident cover insurance that is more accessible, simple and affordable, encouraging them to protect themselves while doing what they love. Klook provides joyful experiences and adventures, and this is in line with our brand promise to ‘Celebrate Living’. This partnership demonstrates our commitment to become a leading pan Asian insurer by changing the way people feel about insurance.”

“We’re delighted to partner with FWD Group to launch this new insurance product that will give our customers added flexibility and peace of mind,” said C.S. Soong, VP, Corporate Development at Klook. “In this new travel environment, customers are demanding increased assurances and insurance has been a natural progression to that. Klook will continue to address every touch point of our customers’ journey from travel-related insurance to experiences and more.”