With people around the world missed out on travel experiences over the last two years due to the coronavirus pandemic, a new travel report from YouGov, using data from YouGov Profiles, sets out to understand perspectives on travel—and life—from 18- to –24-year-olds around the world (Global Gen Z).
Gen Z travellers are more likely to revisit familiar destinations than previous generations, with two in five (40%) agreeing they usually go back to the same places when travelling—the highest of any other age group.
Gen Z travellers also appear more likely to seek out experiences for social media content, with four in ten (43%) saying that this is a consideration in their travel plans.
The data measures the categories that people across 17 markets intend to spend more on this year compared to last year to get a fuller understanding of if two years of travel restrictions have affected the desire to return to travel. When it comes to the areas Gen Z will spend more on, the top two categories are clothes/accessories (32% globally) and eating out (27%).
What is notable among younger generations is that they will be prioritising travel in their spending mix. More than a quarter of the world’s Gen Z population intends to spend more on travel in the next 12 months (26%).
A fifth of global adults (21%) intend to spend more on travel products and services in the next 12 months compared to the previous year, rising to just over one in four amongst Gen Zs (26%) with millennials following closely (25%).
