Gen Z prioritising “slower travel” for business
Almost two-thirds of Gen Z professionals surveyed (60%) are open to a new era of ‘slower business travel’
New research from Trainline Partner Solutions (TPS) highlights a significant shift in business travel attitudes amongst Gen Z professionals. The research shows a growing preference for ‘slower business travel’ – lower-carbon journeys that align career progression with environmental consciousness, even if they take longer.
The survey of 1,001 UK-based Gen Z professionals reveals that almost two-thirds (60%) of respondents are open to adopting slower business travel, such as rail, if it significantly reduces their carbon footprint. Three-quarters (75%) are more likely to prioritise such options if their company actively supports them with clear policies and incentives. Yet, less than half (44%) of respondents said their company currently encourages lower-carbon travel through flexible policies.
This comes as Gen Z respondents strive to maintain their sustainability principles without having to sacrifice their career ambitions. Business travel remains a key driver of career progression for Gen Z, with 94% believing travelling for business is important for their progression. The top benefits include building client relationships (46%) and networking with senior colleagues or peers (45%). Looking ahead, nearly two-thirds (65%) of those surveyed anticipate that business travel will play an even more significant role as they advance in their careers. This is critical, as Gen Z are estimated to make up three-tenths of the workforce by 2030, meaning businesses will have to adapt business travel programmes to the shifting demand if they want to compete in the talent market.
Whilst business travel offers clear benefits, it also raises environmental concerns, with most (89%) of professionals worried about its carbon footprint and over a third (37%) feeling a personal conflict between career travel and the environmental impact. Just under three in five (59%) fear missing out on career opportunities if they reduce travel. Many also feel pressure to choose quicker, cheaper travel options over lower carbon ones, with half (50%) of respondents citing time and budget constraints.
Andrew Cruttenden, General Manager at Trainline Partner Solutions, commented:
“Gen Z is redefining what business travel looks like, shifting the emphasis away from purely fast and convenient, to also be mindful and sustainable. While Gen Z professionals still want business travel, many don’t want to compromise their personal principles. There is a huge opportunity for the business travel sector to adapt and address this growing need, and at TPS we can help ensure that rail travel is integrated as a seamless and attractive option that meets the demands of Gen Z business travellers.”
