Qatar Tourism and The Geneva International Motor Show (GIMS) have announced a partnership to develop and host the newly designed Qatar Geneva International Motor Show in Doha during 2023.

The partners have hinted that the platform is positioned as a new world-renowned motor show for the Middle East. With much anticipation, exhibitors and fans can now look forward to the upcoming GIMS being held from February 19 to 27, 2022, as well as the new format that will be taking place in Doha in 2023.

This collaboration is considered a natural fit for a new progressive show, given that GIMS has been pioneering the automotive space since 1905 and has built a strong brand reputation in the sector and that Qatar stands out globally for its outstanding experience offering and infrastructural capabilities.

Furthermore, with the forward-looking, glamorous Qatari capital as the backdrop, this show will stand out as an essential calendar event for exhibitors and car lovers from around the globe.

The first edition of the Qatar Geneva International Motor Show 2023 is planned for the autumn, and the organisers intend the event to take place every two years. While the event has already captured the curiosity of the public, the full concept reveal will only be made during GIMS 2022. Until then, exhibitors and fans will need to exercise patience while GIMS accelerates to Doha 2023 behind the scenes.

Qatar Airways Group chief executive and chairman of Qatar Tourism, Akbar Al Baker, said: “In line with the national strategy, Qatar National Vision 2030, we are expanding our tourism proposition to position Qatar as a world-leading destination and ensure guests enjoy the very best that the Gulf State has to offer.”