GIATA GmbH, the global partner for hotel content and technology solutions for the travel industry, announces the launch of the MultiCodes Utility, the new MultiCodes interface designed to provide easy access to complex tech data to non-tech professionals, providing wider and independent use of the tool among company stakeholders. 

Previously available only through a REST API, the new platform empowers non-technical users without the need for complex technical knowledge to share information fast, saving valuable time.

Sales teams, customer support representatives, and internal stakeholders are not only enabled to look up individual properties by name, GIATA ID, or supplier ID, but also to filter and export selected properties for analysis.

Accurate data mapping is a must-have for every company relying on hotel data to ensure that the information — being property name, address, geo codes, chain affiliation, supplier and tour operator codes  — is correctly displayed across thousands of sales channels. Data mapping is a complex and time-consuming task; therefore, GIATA MultiCodes addresses these challenges and uniquely identifies accommodation to prevent duplicates and rule out any misclassification, with its world-beating mapping accuracy of 99.99962%.

With the improvements made for MultiCodes Utility, every user will benefit from:

• Enhanced usability: all users can now retrieve the hotel mappings along with information such as the name, address, geo-location etc. via the Utility.
• Advanced use and understanding of data for non-technical stakeholders, making communication among teams easier, enabling better collaboration and saving time.
• The data export options enhance efficiency in data analysis and in the decision making process.
• A faster and more accurate retrieval of data, and with more flexibility, thanks to the lookup function.

“With the MultiCodes Utility, we are making hotel data mapping more accessible and efficient than ever before, bridging the gap between technical and non-technical users,” says Mathis Boldt, CEO of GIATA. “Our aim is to enable better communication and collaboration for our customers, by ensuring that all users, regardless of technical expertise, can access and work with the same accurate hotel data.”

The MultiCodes Utility provides the same high-quality information and data updates as the MultiCodes API, but now users can effortlessly interact with it through a simple and intuitive web interface.