The Global Travel Group has launched its biggest turn-of-year campaign to ensure its agents stay ahead of the competition throughout this critical booking period. 

Thanks to the multi-dimensional #LoveTravel campaign, the travel consortium’s members can tap into a broad suite of free seasonal marketing tools and design assets tailor-made for their businesses.

The supporting materials cover digital as well as print materials, ensuring agents can boost their presence across all platforms to help them achieve their full sales potential and increase market share over the coming peak months.

Agents will be able to access a wide range of high-quality collateral, from personalised brochures, responsively branded e-shots and web banners to eye-catching mailers, window cards that are refreshed weekly with new deals and wipeable posters to rotate the available offers. Members will also benefit from social media guidance to help them stand out from the crowd.

As part of this year’s comprehensive campaign, The Global Travel Group has introduced a dedicated peaks campaign hotline number for agents to contact the group’s dedicated marketing team for on-the-spot advice.

Andy Stark, managing director, The Global Travel Group said: “We recognise how hard it can be for independent agents to find time to manage the promotional side of things. Having access to personalised marketing materials becomes all the more valuable at this key booking time. Darren Zabinski, our head of marketing, has used agent feedback to design every element of this campaign to ensure our agents have everything in their business armoury to drive sales.”

The turn-of-year #LoveTravel campaign will run until the end of March.