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Gourmet List: Ctrip’s take on the Michelin Guide launches in Bangkok

Gourmet List: Ctrip’s take on the Michelin Guide launches in Bangkok

Alastair Newport

- June 25, 2018

Kimi Liu, CEO of Ctrip Gourmet

Friday nights in Bangkok are rarely pedestrian and tourists, expats and locals can take their pick from a multitude of nightclubs, bars and, of course, some of the world’s finest cuisine served at a palate-pleasing plethora of pop-ups, street stalls, food trucks and swanky restaurants.

In fact, the range of choice is so vast, that it can be overwhelming. A notion which led to the Thai launch of Gourmet List, Ctrip’s gourmet brand and independent restaurant rating system, released last Friday on the 29th floor of SO Sofitel Bangkok, not a bad way to start my weekend.

Bangkok is an important city in South East Asia with Thai cuisine reflecting food diversity and inclusiveness

Established in China in 2016 by Ctrip, as a way for Chinese travellers to access information, ratings and recommendations for restaurants across the country – 2017 was rolled out with 15,000 restaurants across 120 different countries – including Thailand where Gourmet List chose to celebrate the very first overseas Gourmet List launch ceremony. In essence Gourmet List is a more pragmatic Michelin Guide, including entries from all levels of the food strata and not just limited to a particular form of fine dining, unlike the famous French guide.

The event, a glamorous concoction of delectable amuse-bouche and swanky bubbles — book-ended with some impressively energetic performances by a cabin crew themed dance troupe — saw nearly 100 guests and local restaurants in attendance, including the Tourism Authority of Thailand (TAT), China National Tourist Office in Bangkok, China Eastern Airlines Bangkok Office, China Southern Airlines Bangkok Office, Industrial and Commercial Bank of China Bangkok Office and the Thailand Beijing Chamber of Commerce.

Discussing the event and why Ctrip chose Bangkok to launch the international version Kimi Liu, CEO of Ctrip Gourmet, said: “Bangkok is an important city in South East Asia with Thai cuisine reflecting food diversity and inclusiveness. It is the gastronomical capital of local delicacies and boutique cuisine, expressing the rich gourmet culture of Southeast Asia.”

Liu then went to comment on the importance of Gourmet List as a way for Chinese tourists to segue into other cultures: “As more Chinese travel to South East Asia, the awareness of local specialties and well-known local restaurants will offer travellers a perfect entry point into not just a wonderful gastronomical experience but a greater understanding and respect for local cuisine culture, gastronomy and cuisine is part of the sustainable development of travel, tourism and people-to-people exchanges.

“Food culture needs a process of recognition and acceptance. Ctrip Gourmet List is not just about introducing Chinese tourists to the delicacy of worldwide cuisine but also delivering the uniqueness of Chinese food culture to the world.

“We value the evaluation system from foreign institutions and as Ctrip provides a Chinese cuisine rating system, another perspective to enable more travellers to experience the food culture of the world.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Gourmet List: Ctrip’s take on the Michelin Guide launches in Bangkok

Alastair Newport

- June 25, 2018

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats